How We Helped Fixxr Mobile Mechanics Generate Leads at a Reduced Cost in Just One Month.

Fixxr Mobile Mechanics is a South African company that provides mobile car repair and servicing services. They contracted Moed Digital | Lead Generation Specialist Agency to run lead generation campaigns.

The first ads launched in September 2023 and for the first month, the ads only generated 8 leads at a lead cost of R80.73 per lead. This campaign provided dismal results.

Upon investigation, my team and I realised two things:

1. The campaign creative did not really speak to the audience.
2. The audience wanted clear messaging with the price point highlighted.

Based on these two findings, in October, we tweaked the campaign with new creative with a clearer value proposition and price point. Almost immediately the ad start generating rapid results.

The key takeaways from this case study are:

• It is important to create campaign creative that speaks to your target audience.
• It is also important to highlight your value proposition and price point in your messaging.
• By making minor changes to your campaign creative, you can see significant improvements in your results.

If you are looking for lead generation to grow your sales, you can contact us via:

Email: [email protected]

Book a Discovery Call: www.calendly.com/moed-digital/discovery-meeting

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