How we help purpose driven start-ups

As a team of founders and as a business we love to work with clients that are doing good. The Fat Fish Digital team takes great pride in delivering results for our clients like Welldoing, CardMedic and Animor who are disrupting the spaces they operate in and providing game-changing benefits to their end users.

Several of the businesses we work with are early stage businesses that have had little or no in-house tech resource at the outset. Therefore it has been our role to help guide the business through the technical minefield to spec out a cost effective and scalable technical architecture that will help them run and grow their business in the future.

The proliferation of new saas products, no-code, low-code and AI services might have made coding 'easier' but in a way it has made architecting and knowing what are the best components to use even harder.

You also need expert help to design your data strategy, derive insights from your data and optimise your data capture systems. Data is the really valuable resource for a client that mustn’t be wasted and ultimately tells you if you have made the right tech choices.

This typically starts by identifying the various components of the system and then what off-the-shelf solutions are available, what areas are the businesses bespoke 'secret sauce' systems, and what code is necessary to glue it altogether.

Leveraging Off-the-Shelf Solutions

Off-the-shelf software solutions can often provide a quick and cost-effective way to meet certain business needs. As a trusted partner to the businesses we work with, we would assess the suitability of existing solutions and help clients integrate them seamlessly into their tech stack. This approach not only saves time but also enables businesses to focus on their core competencies.

Designing Bespoke Secret Sauce Systems

While off-the-shelf solutions serve many purposes, they may not always address all the intricacies of a client's business. In such cases, a custom-built, proprietary system, often referred to as the "secret sauce", becomes indispensable. As a partner to the business, our role is to comprehend the client's business model, processes, and future aspirations, and translate these insights into a tailor-made solution that sets them apart from the competition.

Even though these components are bespoke they could leverage the many low/no-code solutions on the market to do some of the initial scaffolding or set-up of the code.

Writing the Glue Code

A critical aspect of building a comprehensive tech solution is integrating the various software components (be they off-the-shelf or bespoke) to work seamlessly together. This integration often involves writing "glue code", which acts as the intermediary between different systems, enabling data flow and efficient communication. We work in writing efficient glue code to ensure a cohesive and unified tech ecosystem for your clients.

We pride ourselves in being a trusted partner for the businesses we work with and work closely with them to identify off-the-shelf solutions, design bespoke secret sauce systems, and write the necessary glue code to deliver them a software architecture that scales and allows them to drive business growth. We really work to try and understand the unique needs of our clients help them unlock their full potential in an increasingly competitive digital landscape. As well as our commitment to excellence, reliability, and customer satisfaction we believe we are the go-to partner for businesses seeking innovative and scalable tech solutions.

"Fat Fish has been a trusted partner for Welldoing.org for over 4 years helping us navigate technology and data choices and deliver complex solutions. They have helped build out and maintain our legacy tech stack which has over 1,000 therapist customers active on it as well as working closely with our team to architect and build our brand new platform including advanced matching, booking and appointment systems."

Louise Chunn - CEO, Welldoing