How we generated $564k in 30 Days with 7x ROAS ?

Background Summary

We recently executed a product launch campaign for a beauty brand. Typically, they were doing $150k-$180k per month.

They approached us wanting to scale, but they were facing some challenges in getting there.

Our goal was to see if we could ramp things up for them, and let me tell you, we had quite the success!

Quick Highlight: Email Marketing Played an Important Role

Key Metrics:

• Total Revenue: $564k
• Ad Spend: $82k
• ROAS: 7x
• Marketing Channels: Meta Ads, TikTok Ads, Google Ads, Email Marketing

Strategy and Execution :

Meta Ads :

When we took over the Meta Ads for this beauty brand, our primary goal was to refine their existing strategies and explore new avenues for growth.

1. Audit and Analysis: We began with a comprehensive audit of their past Meta Ads campaigns. This allowed us to identify what worked and what didn't.
2. Creative Optimization: Leveraging insights from the audit, we developed new creatives and ad copies. We tested various formats, including Carousel Ads, Video Ads, and Collection Ads, to see what resonated best with their target audience.
3. Campaign Structuring: We implemented a three-tier campaign structure:

• Prospecting Campaigns: Targeting new audiences with interest and lookalike audiences.
• Retargeting Campaigns: Re-engaging users who had interacted with the brand's website or social media.
• Retention Campaigns: Focused on previous customers to encourage repeat purchases.

By optimizing audience segments and continuously testing creatives, we achieved a significant increase in ROAS on Meta Ads.

TikTok Ads

TikTok has become a powerhouse for beauty brands, and we knew it was essential to leverage this platform to its full potential.

1. Content Strategy: We created engaging and authentic content that aligned with TikTok’s unique style. This included user-generated content, tutorials, and influencer collaborations.
2. Campaign Types: We experimented with various campaign types such as In-Feed Ads, Branded Hashtag Challenges, and Spark Ads.
3. Audience Targeting: Using TikTok's advanced targeting options, we reached highly engaged users who were likely to convert.

Through consistent testing and optimization, our TikTok campaigns contributed significantly to the overall revenue and ROAS.

Google Ads

Google Ads provided a critical component of our multi-channel strategy.

1. Account Transition: We transitioned the account from Smart Mode to Expert Mode to gain more control over bidding strategies and campaign settings.
2. Shopping Campaigns: We set up and optimized shopping campaigns using a manual feed to showcase the brand's products effectively.
3. Search Ads: Implementing non-brand search campaigns allowed us to capture high-intent traffic.
4. Dynamic Remarketing: We used dynamic remarketing campaigns to target users who had previously visited the website, showing them personalized ads based on their browsing behavior.

Our Google Ads strategy delivered impressive results, contributing to the overall ROAS and revenue growth.

Email Marketing

Email marketing was a cornerstone of our strategy, and it played a pivotal role in driving repeat purchases and maintaining customer loyalty. Here’s how we achieved a returning customer rate of over 44%.

1- Segmentation and Personalization We began by segmenting the email list based on user behavior, purchase history, and engagement levels. This allowed us to tailor our messages to specific groups, ensuring that each recipient received content relevant to their interests and past interactions with the brand.

• Behavioral Segmentation: We categorized users into groups such as first-time buyers, repeat customers, and cart abandoners. This helped us send targeted messages that addressed their unique needs and motivations.
• Purchase History Segmentation: Customers were segmented based on their past purchases, allowing us to recommend complementary products and exclusive offers that would resonate with their preferences.

2- Automated Workflows Automated email workflows were critical in nurturing leads and converting them into loyal customers. We implemented several key workflows:

• Welcome Series: New subscribers received a series of welcome emails introducing them to the brand, its values, and its best-selling products. This helped build a strong relationship from the start.
• Abandoned Cart Reminders: For users who added items to their cart but didn’t complete the purchase, we sent a series of reminder emails, often including special discounts or incentives to encourage them to complete the transaction.
• Post-Purchase Follow-Ups: After a purchase, customers received thank-you emails, product care tips, and personalized recommendations for future purchases. This not only enhanced their experience but also increased the likelihood of repeat purchases.

3- Engaging Content and Visuals We focused on creating engaging email content that captivated the audience’s attention and encouraged interaction.

Our strategies included:

• Compelling Subject Lines: We crafted subject lines that piqued curiosity and encouraged recipients to open the emails.
• High-Quality Visuals: Visually appealing designs and high-quality images showcased the products in the best light, making the emails more attractive and engaging.
• Valuable Content: Our emails included not just promotional offers but also valuable content such as beauty tips, tutorials, and customer testimonials. This helped to keep the audience engaged and positioned the brand as an authority in the beauty industry.

4-Exclusive Offers and Early Access To incentivize repeat purchases, we offered exclusive deals and early access to new product launches to our email subscribers.

This created a sense of exclusivity and urgency, driving both engagement and sales.

• Exclusive Discounts: Periodic exclusive discounts for email subscribers kept them coming back to check for new offers.
• Early Access: Giving subscribers early access to new product launches or limited-time sales made them feel valued and motivated them to make repeat purchases.

5- A/B Testing and Optimization Continuous improvement was key to our success. We regularly conducted A/B tests on various elements of our emails, including subject lines, content, visuals, and call-to-action buttons.

By analyzing the results, we optimized our email campaigns for better performance.

• Subject Line Testing: Testing different subject lines helped us identify what resonated best with our audience.
• Content and Layout Testing: Experimenting with different content formats and layouts allowed us to find the most effective ways to present information and drive action.
• Call-to-Action (CTA) Testing: Testing different CTAs helped us determine which phrases and button designs were most effective in encouraging clicks and conversions.

Results

After implementing our comprehensive strategy across Meta Ads, TikTok Ads, Google Ads, and Email Marketing, we achieved remarkable results in just 30 days:

• Total Revenue: $564k
• Ad Spend: $82k
• ROAS: 7x

Conclusion

Our strategic approach and meticulous execution enabled us to scale this beauty brand's revenue by almost 200% and achieve a 7x ROAS in just 30 days.

If you run an e-commerce brand and interested in scaling it through paid ads, let's talk!

Book a free strategy call : https://bit.ly/CosmoonMedia