How we generated 1.1 MM € revenue with MER 4.5+ in 72 hours?

5 key tactics we used to generate 1.1 MM € revenue with MER 4.5+ in 72 hours last week for one of our clients.

???????????????????????? ????

We're mentioning this quite a lot and our CEO Jure has been practicing it for over 7 years, but many people still don't understand the opportunity to go global with a localized approach in European markets. All gems and detailed explanation of our glocal approach is available here: Localising and scaling up eCommerce in Europe

?????????????????? ??

We analysed all the data from the past. We use a consistent naming structure, so we always have a visually clear reports that all team members know to read. Apart from our raw-data reports, we tools to dive deep into our content library to identify best performing creatives for each format: Scripted videos, user generated testimonial, photos and videos, GIFs, and high-end product photos. After we have these piece in stock, we go all in into reproducing those to fit our current offer.

??????????-?????????????? ???????????????? ??

The real power of marketing is unleashed only when you combine different channels and move away from being dependant to one channel only. Like many others, our go-to push channel is still Facebook (still working crazy well & enables scaling), but the real party starts when you add email, organic channels, Influencers, TikTok, and Google to the mix.

???????????????? ?????????? ??

Using tracking tools enables us to follow the real KPIs in real-time so we could combine them with platforms metrics to optimize and scale the right ads. In a flood of ads and campaigns, automated rules come in-handy if you want them to trigger fast and adjust the budget rapidly. Without them, we wouldn't be able to scale the budgets confidently and reach this kind of scale.

?????????? ??

Great, time-limited, and easy-to-understand offer enables us to scale on the new customer's acquisition side (65%+ of the revenue coming from the new customers). So we combined push advertising channels using evergreen ads (got higher conversion rate because of the offer) and offer-oriented ads.

Super proud of us for delivering such amazing results! Let us know if you have any questions about it in the comments so we can share some extra tips with you or dig deeper into a certain topic.

Till then, SCALE. ??