how we generate demand via cold emails!

Hey, everyone!

It's getting chilly outside, and sometimes, your cold emails might feel just as frosty.

But we have some awesome tips to help you make your emails way more exciting than a 1908 washing machine!

Yes, you read that right!

Reading Minds (Sort of)

Have you ever wondered what prospects really think when they get your cold email?

Spoiler alert: it's not always "Yay, a sales pitch!"

More often than not, they're thinking,

"Oh great, another salesperson selling me something I already have."

Ouch!

But here's the deal: they're managing their stuff just fine.?

What's the special recipe? You have to show them what's different about what you're offering.

What Can They Stop Doing?

The big question is, how do you make your pitch stand out?

One nifty way is to show people what they can stop doing thanks to your product or service. Think of it as setting them free from a task they never knew they could escape.

For example, picture yourself selling an incredible invention, the very first electronic washing machine (yes, time travel is on the table).

Imagine This: 1908 - The Era of Washboards and Stones

Back in 1908, folks were washing their clothes the old-fashioned way.

Get this: they had to scrub their dirty clothes on a washboard or against rough stones using soap and hot water. Then came the rinse part, either in a separate container or by dunking those sudsy clothes into clean water. It was a real workout!

The Laundry Hero

Now, here's the plot twist. You introduce the first electronic washing machine!

With that, people can finally quit all that scrubbing and dunking. They can get their clothes squeaky clean without breaking a sweat.

How does it work? It has a drum that twirls and moves the clothes in soapy water, followed by a fresh rinse with clean water. It's like magic for your laundry!

Putting It into Action: The Hot Cold Email

Let's take Terly as an example. You want to send a super hot cold email:

Hey Terly,

Are you tired of scrubbing your dirty clothes on a washboard or wrestling with stubborn stains on stones?

Say goodbye to the never-ending rinse-and-repeat routine!

Meet Thor - the laundry superhero of the 21st century. With Thor, your clothes can be spotless in just 35 minutes without any fuss.

Imagine this: a drum that waltzes with your clothes in soapy water, followed by a refreshing clean-water rinse. You don't need to be a scientist to get it. It's laundry magic!

So, Terly, how about getting back your Sundays, spending more time with your loved ones, or finally dusting off that hobby?

Let's chat and banish your laundry blues for good!

Kind regards,

Adam

In a Nutshell

The main takeaway is simple:

Get what your potential customers are going through, show them how your solution can make their life easier, and write a cold email that's as warm and cosy as a hug from a friend. Make them see that picking your product is like swapping a washboard for an electronic washing machine.

So work your sales magic and turn those chilly prospects into hot leads.

If we can make laundry exciting, you can make your product totally irresistible!

Cheers to turning cold leads into warm buddies!

Till next time,

Lahiru Adamsz