How we generate 20+ new leads every week

Want to know how we source 20 new leads a week? This week's issue of Truth Be Told just dropped, and in this one - we're talking about lead generation.

You can generate leads from what feels like a million different methods – and everyone has an opinion about which is best. That's why we've been exploring what actually works for lead generation as the media landscape changes.?Our best experiment so far?

The newsletter.?

When you create and send a newsletter, you have a direct connection to your potential customers. You also get access to an incredible amount of data related to who's interested in your products and offerings.

After each send, we deep dive into who engaged with the newsletter and how.?Our next move is to either connect with these readers on LinkedIn or send them a personal email.

Why does this work?

Because we already know they're interested in our services. By directly reaching out, we can lay the groundwork for a long-term relationship. And each week, these people are reminded of our work again and again as we land in their inbox.?

Read the full issue & subscribe here.

If you’re thinking about launching a newsletter that targets VCs, analysts, your customers - and more - book a strategy session with us to make a game plan.