How we will do $200k/month profit in 2025

In 2025, we’re doing things differently.

Most entrepreneurs wear burnout like a badge of honor.

We used to be those people—working 10-hour days, chasing every lead, and squeezing every ounce of effort out of our team.

It worked... until it didn’t.

In 2025, we’re doing things differently.

We’re scaling to?$200K/month in profit, but this time, the rules have changed.

Rule #1:?We cap our work at 4 hours a day.

• 1 hour: Ads & SLO funnels.
• 1 hour: Content creation.
• 1 hour: Building workshops and memberships.
• 1 hour: Community & strategy.

Here’s why:

The less time you spend on busy work, the more clarity you have for high-leverage moves.

And clarity is what scales businesses—not hustle.

Rule #2:?We don’t chase leads.

Chasing leads makes you desperate.

Desperation kills respect. Instead, we attract action-takers through systems:

• Daily content that?shows, not tells, what’s possible.
• Workshops that bring wallets out.
• Memberships that turn casual buyers into lifelong clients.

Rule #3:?We’re optimizing for the 0.1%.

97% of our audience will never buy.

That’s fine.

We’re focused on the top 0.1%—the people who align with our systems and vision.

The ones who create partnerships, not transactions.

This year isn’t just about hitting numbers.

It’s about building a life where the work we do aligns with the freedom we want.