How we decide? The Book!

"How We Decide" is a book written by Jonah Lehrer that explores the science behind decision-making. The book covers a wide range of topics related to decision-making, including the role of emotions in decision-making, the impact of cognitive biases on our choices, and the importance of intuition in decision-making.

One of the main themes of the book is that our decision-making process is influenced by both rational and emotional factors. Lehrer argues that while we often think of ourselves as rational decision-makers, our emotions play a crucial role in shaping our choices. He also discusses the role of the brain's prefrontal cortex, which is responsible for executive functions such as planning and problem-solving, in decision-making.

The book also explores the concept of cognitive biases, which are systematic patterns of deviation from norm or rationality in judgment, whereby inferences about other people and situations may be drawn in an illogical fashion. Lehrer discusses how these biases can lead us to make poor decisions and offers strategies for overcoming them.

Finally, the book delves into the role of intuition in decision-making. Lehrer discusses the importance of trusting our instincts and the ways in which we can cultivate and rely on our intuitive abilities to make better decisions.

Overall, "How We Decide" is a thought-provoking and informative book that provides insights into the complex process of decision-making and the ways in which our brains influence our choices.