How We Create Packaging That Sells Your Products
Developing a new product is an investment, and packaging should be treated as such. A wonderful product can fail due to poor packing. Despite winning multiple creative prizes, it may fail because it was not designed to appeal to the intended population.?
Getting consumers' attention to your product from a retail store or a supermarket is like you are driving past a billboard. You only have a few seconds to figure out what it is saying and whether it's interesting. Therefore, your package must clearly catch their attention in less than 3 seconds.
Phase 1 - Understanding Your Projects
First, we need to have a conversation with you - Free Consulting (why not call?). At this point, we want to know what your objectives are - the what, the how, where and others like:
What is the purpose of the product??
Who is it intended for and why??
Dimensions and weight??
If you give us these and other questions, we will be better able to suggest packages.
We will be able to recommend packages that can support your goals based on the answers to these questions.
Our step-by-step procedure will ensure the success of your product by creating eye-catching graphics and engaging content that move items off the shelf and into the cart. It also informs our customers what we expect from them when they kickoff a packaging project with us.
Phase 2 - Rough Estimation of The Price
Depending on that call, we can provide preliminary advice on the type of bundle that would be appropriate (paperboard, plastic, stand-up pouch, labels, corrugated). The next step would be to provide an estimate of the cost of creative time and materials to develop a print-ready package design.
We can usually estimate an approximate printing cost based on the recommended packaging style and quantity. The plan is then reviewed in a follow-up call or meeting where we can clarify issues and offer advice if the estimate reveals further areas of need.
We take the time to answer your questions and give extra information as needed, so you have all the information you need to make an informed decision. And, of course, we hope you decide to hire us to build your professional package design.
Phase 3 - Collaboration
Here is where the collaboration begins, and you provide all the details, such as the product description, goals, demographics, etc...
-??A description of the product's features and benefits.?
-??Define your target audience: Whom are you targeting? Male, female, age group, income level...
-??The packaging designs you like and dislike.
-??Who are your competitors?
-??How long has your product been on the market?
-??Have you created prototypes or are you in production?
- What are the difficulties you have encountered with other packaging suppliers?
?...And many other questions.
A successful project relies on communication, so the more information we have, the better our understanding of the project and options will be.
It is essential that we have a product on hand in order to create the perfect size package. We work with its size, color, and weight.
Phase 4- Evaluation of Competitive Packaging
Tell us what you know about the market. The market's sales channels, competitors, and position in the industry must be thoroughly understood. You saw a gap in the market, and you filled it by creating this product; early feedback from your friends has been really encouraging. That can't be the end of the conversation. Prove that, in spite of your lack of experience, your assumptions are correct. Jumping to conclusions based on suppositions won't get you far.
Store visit
One way to take part in the live competition is to walk up and down the aisles, take pictures, and compare the stores' stock and layout. Find out where your product or service should stand out. Having pictures of store aisles will help design efforts.
Search on internet
We live in a global economy, and Google makes it easy to find competitors you haven't met before. If you didn't do this before making the product, this can be shocking. I've had clients who needed to change their strategy for branding.
We will discuss the above points with you before we begin designing packaging. We find it useful to outline the options for box type, color, and design before we begin designing.
Phase 5 - Packaging Design
Now the fun and making things can start. When you use KETSANA to make a package, the whole process is a team effort, and there are many points where you can get involved and find out how things are going. During the design phase, we use everything you tell us and everything you tell us to do.
It's actually a creative phase where copy, structure, and visuals are made and two or three ideas are made for you to look over. We have to think about how the package will be filled and sealed, as well as how long it will last in general.
In this step, the type of package is set. We may offer a lid and base box, a tray and sleeve box, a hinged rigid box, or other irregular box shapes.The type of package we offer depends on how much it costs to make and how much the end consumer thinks it's worth. The structure decides what kind of packaging is used.
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Depending on the amount made, the packaging struture will also be affected. Boxes with multi dividers and layers have higher minimum production runs than the basic set-up boxes. When making estimates, we always keep these facts in mind. We will suggest you the most suitable box style and structure according to your unique goods. We will also implement sustainability concepts into the box for an eco-friendly environment.
Phase 6: Making Your Brand Look Bood
We will showcase your brand in our designs. Due to its size, position, and color, it needs to stand out to help people remember it. The competition also affects how color is used in a design and how it is used. The image will be large and bold to show what the product is. In most cases, it shows off the product's beauty, but sometimes it shows it in its natural habitat.
Most of the time, smaller images are used when communication is critical. The style of design must also take into account who the audience is and what they enjoy. What makes a teen interested doesn't work for an older person. In addition, we love working within brand guidelines, and we have assisted many well-known brands in creating designs that follow their formats or add to them to create new products.
Phase 7: Double Check The Fonts
The design relies heavily on fonts and images. It is recommended that you use no more than two font types on the packaging and consider the fonts used in the logo (and as many font weights as needed).
Phase 8: Refine The Copy
The copy is crucial to completely captivating consumers. The visuals stop them, and the copy and visuals must work together to keep the shopper's attention and move them to make a purchase. Messages and USP (unique selling point) are carefully thought out and distilled down to what will motivate a customer to pick up your package.
You don't need to place everything on the front of the package. A cluttered package is an unread package. A lot of text can be gleaned from what you write in your creative brief and during our conversations. We would appreciate it if you sent us more information than you expected when sending us text messages.
There are some things that must be on every package. These things depend on the product itself, since some products have legal copy requirements based on the FDA, FCC, etc. All of them need a UPC barcode, directions, and information about the maker or seller, and some of them need warnings. We recommend that you talk to a lawyer about what must be on the package and in the instructions to keep you and your customers safe.
Our clients are in charge of giving us the legal information we need. Some of these requirements are easy to meet by looking at the packages of your competitors, but they are not always up to date.?
Depending on the product you sell, nutritional facts, ingredients, allergen statements, and other disclaimers must be included. Nutritional facts, ingredients, and required copies can be obtained from independent food testing and analysis services.
Phase 9: Packaging Production
You have approved the artwork and printing cost estimate at this stage. Having proof made by us is the next step. You can provide us with the generated PDF proof of the artwork we've worked together or the ready to use artwork you have on hand.
We will use your authorized proof to ensure accurate color during printing. Surfacing finishing, die cutting, gluing, slotting and assembling will be followed to complete the production process.
For more info about the production, read my previous article talking about the complete making process of a rigid box.
Most of the time, your packaging might include other packaging accessories such as EVA/foam inserts, ribbon handles, or others. In this case, we will order all the materials once the order is placed, so the parts will arrive in time when the printing and surface finishing are done. This will make sure everything can be completed in parallel.
There are a number of variables that affect how long it takes to print and transport your package, from the complexity of the design to the availability of unique techniques. Time required for the printing process typically falls within the range of three to six weeks.
Phase 10: Inspection & Packing & Delivery
To ensure that everything is included in the package and that there are no errors in every box before packing, we conduct a final inspection before packing everything into the master cartons. It is most often the case that the customer will also ask a third party to verify the boxes' quality and quantity. This will then give us the final sign that the boxes are ready to be shipped. Only then will we have the opportunity to pack the boxes.
After the final sealing, we will wait for your boat booking information, then put the goods into the container. We can assist you with logistics service upon your request.
More than just packaging
As you can see, making a package is complex. It's not as easy as you thought. From the idea, concept to the packaging design, we usually work through 2-3 rounds of minor revisions on the packaging design before settling down to the final approval.
This explains how we work with customers, and we hope that it sheds some light on what factors go into designing a professional packaging design. From brainstorming to designing, revisions to final production, we've got you covered from start to finish. These are just a few examples of the mental and physical labor involved in creating anything new.
Contact us today to discuss your packaging project and test our service.
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