How We Consume Media

How We Consume Media

Our media habits have changed irrevocably. But much of today’s marketing is still biased toward how we consumed media in the past.

It feels like we’re in an awkward adolescent stage of media planning. Digital media is often bolted onto traditional media in a disjointed way. There’s not enough integrated planning where the big marketing idea comes first. Instead, a traditional media campaign is frequently shoehorned into digital media. Sometimes new media channels are picked, not because there’s a consumer insight, but because they’re the trendy flavor of the week.

One tactic that embodies this disconnect is the haphazard use of QR codes, pasted onto traditional media in an attempt to “go digital”. But often they just link to a corporate web site not designed for mobile (as this cartoon from a couple years ago shows).

I’d love to hear your thoughts on media planning in 2015. I also want to say thanks to Cody Gibbs for suggesting this cartoon idea. If you ever have marketing stories that would make good cartoon fodder, please let me know.

(If you liked this post or cartoon, you can see the rest of my cartoons here or subscribe to get a weekly marketoon in your inbox).

Matt Stubbs

Founder at Containered

10 年

So true...

回复
Trevor Essmeier

Sr. Program/Project Manager - Revenue growth via Sales & Marketing ops optimization and AI

10 年

LOOOOOOOOL!!!!!

回复

要查看或添加评论,请登录

Tom Fishburne的更多文章

  • Top 10 Marketoons of 2018, from Blockchain to Influencer Marketing

    Top 10 Marketoons of 2018, from Blockchain to Influencer Marketing

    As 2018 winds to a close, here are the top 10 marketing cartoons I drew this year, in chronological order. Here’s to…

    30 条评论
  • 15 Years of Marketing Cartoons, from Brand Management to Digital Transformation

    15 Years of Marketing Cartoons, from Brand Management to Digital Transformation

    Fifteen years ago, I started drawing a weekly marketing cartoon from a tiny cubicle at General Mills in Minneapolis…

    61 条评论
  • 8 Types of Annoying Ads

    8 Types of Annoying Ads

    When digital advertising first emerged, technology seemingly offered a utopian future for marketers — the ability to…

    29 条评论
  • Meetings, meetings, meetings

    Meetings, meetings, meetings

    I once heard Seth Godin give a talk to a group of marketers in London. After this session, someone asked his secret to…

    34 条评论
  • Avoiding Content Marketing Overload and Raising the Bar on Craft.

    Avoiding Content Marketing Overload and Raising the Bar on Craft.

    A few years ago, Mark Schaefer mapped the supply-and-demand of content marketing and predicted diminishing returns as…

    28 条评论
  • Designing for Mobile

    Designing for Mobile

    In 2015, Google introduced an algorithm update known as “Mobilegeddon” that prioritized mobile-friendly websites and…

    5 条评论
  • Predictive Analytics for Marketing

    Predictive Analytics for Marketing

    “A lot of direct marketing activity is retrospective; it’s about trying to replicate the past. With predictive…

    13 条评论
  • Buyer Personas and the Gap between Marketing and Sales

    Buyer Personas and the Gap between Marketing and Sales

    Marketers have more customer insights at their disposal than ever. Buyer Personas can be one useful tool to turn this…

    15 条评论
  • Marketing Your Bliss and Doing What You Love for a Living

    Marketing Your Bliss and Doing What You Love for a Living

    I recently hit the six-year anniversary of leaving my job to start Marketoonist full-time. It was the culmination of a…

    24 条评论
  • The Hype of Digital Transformation

    The Hype of Digital Transformation

    “It is not about doing ‘digital marketing’, it is about marketing effectively in a digital world.” I really like this…

    3 条评论

社区洞察

其他会员也浏览了