How We Connect Stories, Movement, and People Through Placemaking

Placemaking transcends mere labelling of an area; it’s about cultivating an identity and fostering feelings of belonging, purpose, and community. It is about discovering the narratives that imbibe locations with significance and character and activating the community around a place.

Our Approach

The Haley Sharpe team brings wide ranging insights and skills to enhance placemaking initiatives. Our method of placemaking revolves around crafting a place ‘storyline’ and translating this into tangible, visitor-friendly, and immersive experiences. Through this process, we assist clients in capturing the interest of potential visitors, tenants, and investors, offering them a unique selling proposition that extends beyond physical surroundings and cultivates inter-community and stakeholder connections.

Our placemaking approach is interdisciplinary in nature, encompassing a variety of location-enhancing tools, including narrative development, visitor experience definition, branding and wayfinding.

Our expertise extends to managing production and establishing guidelines from concept to execution. We collaborate closely with client teams, developers, and architects, all with a storytelling lens, to truly unlock the potential of a site, urban landscape or natural environment.

Intuitive Navigation and Brand Definition

Overseeing the way individuals perceive, comprehend, and navigate through physical environments involves more than merely erecting signs. It encompasses all sensory experiences—sight, sound, smell, and touch—that guide us through space. Wayfinding as a discipline addresses these challenges and opportunities, crafting interventions to assist, inform, and enhance the journey.

Essential to the wayfinding and placemaking process is branding. While having a visually striking place brand identity is essential, translating it into compelling encounters within physical spaces presents a distinct challenge. From initial planning stages to design evolution, implementation, and ongoing management, we ensure seamless integration of the brand through diverse built interventions and creative installations.

Crafting a vision to turn a site into a distinctive and inviting environment involves a multidisciplinary effort. Placemaking fosters a sense of belonging and community by activating the stories and cultural value of a place to spark relevant, culturally based, and resilient economic revitalization.

Do get in touch with our team to learn more about our placemaking offer and to discuss how we can help realize a fresh vision for your location.