How We Closed 20 Clients This Month (and How You Can Do It Too)

Let me take you back a few weeks.

It’s Monday morning. I’m at my desk, coffee in hand, staring at the board where we track our numbers. It’s looking…meh. You know that feeling? The kind where you know you’re capable of so much more, but the results just aren’t catching up?

That’s where we were.

So, I made a decision. No excuses. No waiting for ads to kick in. No blaming the algorithm. We were going all in on organic outbound. It wasn’t just about "hitting numbers"—it was about proving a point: You don’t need to outspend to outsell.

And 30 days later? 20 clients. Closed. Done. Banked.

This isn’t about some “secret hack” or “proprietary system” (though we do love our systems). This is about the real work—what actually worked and how you can steal every bit of it for your coaching or agency business.

Step 1: Obsess Over Your Offer (Like, Really Obsess)

Here’s the truth: Outreach doesn’t work if your offer sucks. No amount of clever messaging or fancy scripts will fix it.

We started by brutally dissecting our offer. We asked ourselves:

• Is this solving a painful, urgent problem?
• Is it clear enough that someone could understand it in 5 seconds?
• Is it so compelling they’d feel like an idiot for saying no?

The result? We created an offer that hits like a sledgehammer:

“We’ll help you land 5-10 high-ticket clients a month with zero ad spend—or we work with you for free until you do.”

Clear. Risk-free. No fluff. That’s what people buy.

?? Takeaway for You: Look at your offer right now. Is it irresistible? If it doesn’t make people sit up in their chair, rewrite it until it does.

Step 2: Know Who You’re Talking To (Better Than They Know Themselves)

Here’s a mistake we used to make: Trying to talk to everyone. You know what happens when you do that? Nobody listens.

We got hyper-specific about who we were helping. Coaches scaling between $5k-$30k/month who are great at delivering results but struggling to fill their calendar consistently.

Once we had clarity, we found exactly where these people hang out:

• LinkedIn: Coaches sharing their wins, frustrations, and business updates.
• Instagram DMs: Yes, sliding into DMs works when you’re authentic.
• Email: Still undefeated for reaching decision-makers directly.

?? Takeaway for You: Ask yourself, where is my audience already spending time? Go there. Talk to them. Not at them. With them.

Step 3: Conversations, Not Pitches

Here’s the biggest shift we made: We stopped “pitching” and started listening. Every conversation began with curiosity, not sales jargon.

Here’s an actual LinkedIn message we sent (word for word):

Hey [Name], I saw your post about [specific insight]—totally agree with your perspective on [topic].

Quick question: Are you focusing on scaling through ads, or are you exploring organic strategies?

We’ve helped coaches at your stage consistently land 5-10 clients a month without spending on ads. If it’s something you’re open to, I’d love to share how it works.

Cheers, [Your Name]

Simple, human, and to the point. No “hard close,” just value. The result? Conversations that naturally led to calls.

?? Takeaway for You: Stop selling. Start listening. The sale happens when you show you get them.

Step 4: Follow Up Like You Mean It

Listen to me carefully: Your first message is rarely the one that gets the sale. Most of our clients came through the follow-ups.

But here’s the thing—follow-ups aren’t just “Hey, checking in.” They’re an opportunity to add value. Here’s how we did it:

1. Day 2: “Just wanted to follow up—here’s a quick tip on how our clients are getting more replies.”
2. Day 5: “Not sure if now’s the right time, but I recorded a quick 2-minute video explaining how our system works.”
3. Day 10: “We’re closing out spots for this month—let me know if you want to chat!”

Persistence. With purpose.

?? Takeaway for You: If you’re not following up 3-5 times with real value, you’re leaving money on the table.

Step 5: Build a System So You Don’t Go Crazy

Doing this manually for one day? Fine. Doing it every day for a month? Recipe for burnout. That’s why we built an infrastructure that runs like a machine.

Here’s what it looked like:

• Lead Sourcing: LinkedIn Sales Navigator to find hyper-relevant prospects.
• Tracking: Airtable to organize every lead, message, and follow-up.
• Automation: Zapier to handle repetitive tasks like reminders and tagging.
• Support: VAs to help research and send initial messages.

This system allowed us to focus on high-value conversations instead of busywork.

?? Takeaway for You: Build a simple process to track and manage your outreach. The more consistent you are, the better your results.

The Numbers Don’t Lie

Let’s talk results:

• Daily Messages: 200-300 sent across platforms.
• Response Rate: 30% .
• Calls Booked: 40.
• Clients Closed: 20.

And the best part? No ads. Just human connection, multiplied by a solid infrastructure.

Your Turn: Ready to Get 5-10 Clients a Month?

If you’ve made it this far, two things are probably true:

1. You’re serious about growing your business.
2. You want a system that works, not just another “idea.”

We’ve put together a free blueprint that breaks down exactly how we’re helping coaches and agencies land 5-10 clients a month using organic outbound systems.

Want it?

DM me “BLUEPRINT” or drop a ?? in the comments, and I’ll send it over personally.

Your next 20 clients are waiting. Let’s make it happen. ??