How We Built a Marketing Funnel with our Marketing Framework
The other day I posted a video that covered our marketing framework in detail.
Today, I'm going to show you how I've incorporated that framework into a funnel that we're launching this afternoon.
I'd highly recommend you watch this video so you know my thought process behind the problems and possibilities that I'll be talking about in the funnel.
This is also a screenshot with the entire framework outlined:
Ok, so how do I take this framework and turn it into a marketing funnel?
Step 1: Build an opt-in page
The main goal of the funnel is to build our email list and then generate leads from those who are more interested and engaged in our services.
The opt-in page is basic.
I touch on the problems that many of our clients experience. I then encourage visitors to enter their contact information if they want to learn more about our 4-step process.
Here is the opt-in page:
https://ppc.paracore.com/scale-your-advertising
You'll notice in the video that I'm touching on the four problems and pain points in my marketing framework.
My goal is to connect with visitors that are experiencing the problems I've described.
If they do resonate with that message, my next step is for them to enter their name and email to learn how we solve those problems at ParaCore.
At this point, they receive an auto-responder email with more information about ParaCore along with a link back to the sales page. That way if they bounce off the sales page right away, they will have a link back to it later.
Step 2: Build a sales page
If I connected with someone on the opt-in page, they'll enter their name and email and be redirected to the sales page.
On this page, I have a 20-minute video talking about how we take our clients from the pain of the problems to the bliss and mastery of possibility.
Here is the sales page:
https://ppc.paracore.com/scale-your-advertising/application
Now, because we don't have an "offer," I'm experimenting with an application message. There are actually a lot of prospects we don't work with, so an application is probably a more accurate call-to-action (CTA) than "learn more" or "contact us."
Even if it's not, we're giving it a shot to see how the market responds.
Next, I explicitly outline each problem with its associated pain and paint a picture of possibility right next to it.
Here's an example of our first problem. We list all 4 on the page.
Step 3: Thank you page
Finally, if someone submits the form, they're redirected to a next steps page:
https://ppc.paracore.com/scale-your-advertising/next-steps/
The next steps page is built to set the appropriate expectation for our clients so they know exactly what will happen next.
Not only that, but we want to make prospects aware of the various locations for content they can explore.
Some prospects love consuming our content while others might not.
Regardless, this page thanks the prospect for their time and lets them know what to expect moving forward.
End Result
This is a new funnel for us so I'm not 100% sure how it'll perform, but I wanted to outline how I moved from the framework to an actual application of that messaging.
Drop a comment if you have any thoughts or feedback!