How We Build Brand Awareness and Create Brand Extensions

Using our award-winning brand marketing expertise, we launched 9 Dragons Tea, a movie documenting tea’s evolving history and culture. We worked to unveil the film and provide strategic business consulting to extend the brand beyond the movie, opening up incremental revenue opportunities with new product/service offerings.

Unlocking a Global Hub For Tea Lovers

9 Dragons Tea represents the most original content in the world of tea. Although tea is the most popular drink after water, tea’s history is a muddled subject, rarely told and littered with misguided facts.?

The film 9 Dragons Tea documents the untold story of tea’s ancient history and long-buried secrets. A tell-all-true tea tale, this 90-minute tea movie traces Camellia Sinensis's ancient roots in China and its epic journey to the West.?

We set out to define a brand strategy for the film and explore new business opportunities beyond the movie. This comprehensive brand case study covered the diapason of branding, video production, content creation, and digital marketing.?

Along with the brand campaign, BrainLush Media Inc. uncovered exciting brand extension opportunities to unlock new revenue streams and create a brand franchise.?

Read the full success story here.