How we become experts at any topic

How VeraContent writers quickly become experts for our clients

Can we produce high-quality content for an industry we’ve never worked in before?

Of course we can!

How??

We’ve got the processes in place to become experts on any topic.

We’ve worked with brands from many different sectors, from education to renewable energy, food and beverage, consumer goods, business, technology, lifestyle, travel, real estate and entertainment—among others. For each brand, we make sure to learn as much as possible about their business and their entire industry.

Here’s an example:

One of our clients, redk, specializes in the CRM and CX space. From the start of our relationship, we focused on learning everything we could about redk’s highly specific industry and unique tone of voice—including joining many hands-on training sessions.

We also established a detailed workflow that ensures all collaborators are provided with enough resources and knowledge to create expert-quality content for the brand. Having an open communication stream between writers, editors and project managers also ensures that everyone feels comfortable to ask questions when needed.

We’ve learned?that good writers can easily become experts on any topic if they have the relevant resources and are curious enough to ask the right questions.

“It was important to us to find a company that could and would establish the right team to meet our needs and goals, from the project manager to the writers and translators.” - Hideki Hashimura, CRM/CX strategist and CMO at redk

Thanks to our partnership, redk has achieved a 30% YoY increase on their LinkedIn follower base and doubled the average time spent on their website. Their blog has also been ranked in the top 10 CRM blogs in the UK.

Check out our client story explaining how we helped redk establish thought leadership in the CRM and CX space with consistent, high-quality content.

How we become experts on any topic

So many brands get caught up thinking they need experts in their industry to write their content. But what you really need are good writers.

And at VeraContent, we’re experts at finding and managing good writers.

We’re always vetting new writing talent and have a network of writers specialized in a range of topics.

When starting new client relationships, we always dedicate enough time to getting familiar with industry-specific terminology and gaining a deeper understanding of the challenges within the sector and how the brand offers a solution.?

Our process involves marrying expert industry knowledge with our team's top-class writing skills. To do this, our project managers and writers regularly interview industry specialists and incorporate their insights into our clients’ content. Being able to ask experts the right questions and present their answers in an engaging way results in high-quality, engaging content.?

“The VeraContent team is willing and eager to learn about any new idea we have and how they can help us make it come to life. This benefits us and, in turn, benefits our clients.” - Hideki Hashimura, CRM/CX strategist and CMO at redk

Are you looking for content for a specialized niche?

If you’re struggling to find writers to create content for a specialized brand, we’d love to see how we can help.

Email us at [email protected] and let us know what industry you’re looking to produce content for.

When to translate content vs. create it from scratch for new markets

“If you’re selling exactly the same thing, in the same way, and the context is the same, then you can probably reuse more content.”

In our latest podcast episode, co-hosts Shaheen Samavati and Kyler Canastra share their insights on marketing localization and when to translate content for new markets versus creating content from scratch.

During their conversation, they clarify key marketing localization terms and explain the difference between translation, transcreation and localization. They also give a few examples of brands that VeraContent works with, mentioning which strategy they use and why.

Read the full recap and listen here.

6 articles on content creation & localization

Check out the below articles from our team for more insights on content creation and localization:

1. The importance of quality content: What it is and why it matters
2. Global content marketing: Make your brand known worldwide
3. Content localization: A how-to guide for global brands
4. Social media localization: Go global without fresh content
5. Localization strategy: Your guide to engaging a global audience
6. Multilingual content marketing: Your essential guide

Follow us on LinkedIn to keep up with the latest on global social media, content marketing and localization.