How We 2x'd Revenue For A $30 AOV Brand (In 30 Days)

Interesting case study for you today.

Most people think you need high-ticket products to make Google Ads work.

This case study proves otherwise.

Let me break down how we added $12K MRR to a mastic gum brand in under 30 days.

First, some context:

We took over their Google Ads account in September (from a big Google agency on twitter lol). Here’s the stats:

• $30 AOV product.
• Strong repeat purchase rate ($60 LTV).
• Classic example of a brand that most agencies would pass on.
• “AOV is too low to make Google work.”

The results?

• Spent an extra $6K
• Generated $12.9K in additional revenue
• Added 244 new customers
• Maintained 200%+ ROAS throughout
• Built a repeatable system for scale

Here's exactly what we did:

1. Campaign Structure Started with a clean slate:

We wiped the slate clean and built something actually worth scaling. Our approach? Distinct buckets that each serve their own purpose.

Performance Max handled all our cold traffic (with brand terms carefully excluded), while our shopping campaigns were split based on buyer intent lower down the funnel.

We even took some winning creative concepts from Meta and repurposed them for demand gen.

And of course, branded search and shopping lived in their own world - more on why that matters in a minute.

2. Attribution: Triple Whale showed us the real picture.

You know how demand gen tracking always seems to under-report performance? (If you've been in this game long enough, you're nodding right now).

Well, Triple Whale gave us the confidence to push harder on campaigns that looked borderline unprofitable in Google's eyes but were actually crushing it on first-click return.

It's amazing what you can achieve when you actually know your true numbers.

3. The Secret Sauce: Most agencies would dump everything into pMax

We built dedicated shopping campaigns that targeted different levels of intent.

Think about it - someone searching "mastic gum benefits" is in a very different place than someone searching "buy mastic gum online".

By separating low intent keywords from mid intent ones, we could adjust bids based on actual search behavior rather than letting Google's black box make decisions for us.

4. Brand Protection Here's what most miss:

Your branded campaigns and cold traffic campaigns should never, ever mix.

It's like putting a Ferrari engine in a golf cart - sounds cool, but it's just going to break things.

We built a completely separate structure for brand terms, which accomplished two crucial things: it stopped pMax from claiming credit for easy conversions (you know, the ones that would have happened anyway), and it kept our acquisition data squeaky clean.

This meant we could scale with confidence, knowing exactly which campaigns were driving real growth.

The big lesson?

You don't need a high AOV to scale Google Ads. You need the right structure.

Want similar awesome results WITHOUT any 4 figure fees?

I’ve just opened some one to one slots for Google ads coaching on my calendar.

My last coaching spots filled in under 48 hours. And I won't be opening more until 2025.

• So if you’re a brand looking for extra Google ads guidance ahead of Black Friday…
• Or you’re an agency owner or freelancer looking for killer strategies to use for your clients.

>> Get your one to one coaching session with me directly here <<

Or reply to this email if you’re interested in getting a bundle of sessions and I’ll give you a nice discount.

Thanks,

George.