How to wake up your creativity?
Alexandra Deeva
Co-founder | Senior Marketing Consultant at Real Marketing Solutions
Being a marketing manager, you need to grab attention of target audience and elaborate texts, design, artworks and stimulation ideas every day? Where to get inspiration?
First of all, study. The moment you stop exploring new technologies, communication tools and world practices you will start losing the chances to be successful and reach your goals. Marketing is not biology or physics, it is still fresh and quite new science where you ought to stay up-to-date.
Try to devote time for yourself, think what could be great for your company (not how your company is great and wonderful): think what could deliver better message. Be brave, no one will bite you if you offer crazy mock up. Perhaps, it will not work out, and you will not get the approval, but it could lead you to another thought. That’s usually happens to me.
Trendsetters – in every industry there are people you set up the “fashion”: bloggers, multi-national companies with huge budgets and big team of marketers, Instagram suggested pages and stories. It’s not a bad idea to follow a successful path J
Brainstorm – involve your colleagues, friends, bosses and contractors: ask their opinion, engage with them, and give them a food for thought (if not now, maybe later they will get back to you with ideas that will blow your mind).
Marketing cannot be boring: explore, learn and try. Your risk to change the history!