How VR Makes Content More Immersive

VR is fairly widely used in various contexts and by any brands. With the growing popularity of different elements that make up the metaverse, its adoption is only predicted to rise.

But how VR can impact reading articles in magazines or branded content.?

The researchers in a recent study asked participants to either read two stories in a magazine, watch the stories using 360-degree video, or use a cardboard virtual-reality reader provided by the newspaper company to view the stories.

The stories experienced in VR were significantly more powerful than the text-based articles. Respondents felt a greater sense of presence, the feeling of being there and their levels of empathy also increased for the story’s characters. Respondents were far more immersed in the story.

The researchers explain that the key to such a result is the greater sense of realism that people experience through VR. This realism creates trustworthiness and that’s where the power is. However, they underline the importance to use a virtual reality true to the context of the article. Using flashier design or other not-so-realistic elements could affect the realism of the virtual context and thus affect the credibility of the story.?

Virtual realism is then the key then in creating VR content to engage your audience and builds your brand trust.?

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