How Voice Search is taking Google further
Michael Spencer
A.I. Writer, researcher and curator - full-time Newsletter publication manager.
Write about... “Google is now the biggest company in the world. #BlessingOrCurse?”
Given the importance of search to the ecosystem of the evolution of digital, Google is still in the best position to capitalize and pioneer. In all probability, they will beat out IBM and Microsoft in the use of quantum computing. I discuss Why Quantum computing will be disruptive, in a previous article. In How Machine Learning's Evolution is Disruptive, I discussed how Google RankBrain is implicated in this.
People generally don't realize how the quantum computing based machine-intelligence will be different. The race for it likely spawns the first salient model of how a self-learning AI will truly look like. Google understand this, and so does anyone else interested in the future.
There is another race going on that I find pretty interesting. It's the move towards voice search via the best personal virtual assistants, those personal assistants that even by 2020 will be so key to how we live and optimize our lives.
Siri, Google Now, Cortana, Hound; the list is endless of potential players who will quickly partner and create ecosystems that influence the future of search and the speed of the on demand economy (ODE) type solutions we are seeing increasingly in the disruption of legacy systems as society as a whole moves to the cloud. Indeed the Siri competitors are numerous, this is because of the central role the companionable API will have in society soon.
Would the real Siri please stand up. Circa 2016
As Marketers and CRO experts, we have to think also about how Google's emphasis on voice search is changing SEO.
Voice Search is the Future
As for myself I prefer to voice a text than to type it. Mobilegeddon was the advent of mobile search and it's been cited that 55% of teenagers are using voice search every day. iGen heralds voice search as standard.
Non digital-natives even enjoy voice search more because it's a big part of the convenience economy and makes them feel more tech-savvy. Remember, all this stuff is moving towards a seamless embedding of technology everywhere. Machine learning, analytics, algorithms and predictive analytics embedded in all software in all devices in a pervasive Internet of Things. This is how the entire grid becomes seamless and how Google is your portal to the on demand economy services, goods and solutions.
There will come a day when kids look at you like you are crazy when you talk to them about the days of text input manual search. Can you picture it? Why type when you can talk? The majority of new internet users are only getting mobile access, so they become the new dominant paradigm. Think about Indians for a moment. They may be Millennials but they will be behaving like iGen, because they are new users to the grid.
87% of the world owns a smartphone, and Google is constantly adapting to this.
When do I get a voice version of Quora, seriously? Google must have all the answers, the quick answers on the go. In this way they continue to dominate. Make no mistake about it, websites will become less useful, as apps and experiences predominate. The idea of reading a website through tedious sales copy, is prehistoric, outdated and nearly a waste of time post 2020.
Nature language will start to predominate, "Siri, how much faster is voice search than typing?".Conversational search queries by voice do not typically use keywords, so the new copy will be a (who, what, where, why and how) type of script. Google is not an answers, it is an evolving database of questions, it is humanity's hunger for information. Alphabet is the journey of the human brain in a universe of streams, screens and intelligent machines.
I'll meet you there, not on social media, but on voice messages I leave you on Whatsapp about your new app. I'll meet you there on asking the right questions on Quora and finding the SEO that matter, the kind of long-tail keywords and FAQ strategy of how products meet people. The's Google to me, and it's how the predictive analytics of the future knows what you are thinking = your true reality in the digital universe that is becoming more real than the physical world.
Pedagogisk supportspecialist med stor erfarenhet och spetskompetens inom Microsoft Office
9 年Being for from millenial, I have only recently started to talk TO my phone rater than ON it. I definitely believe natural language is the future.
Software Developer | Tech Blogger
9 年There will be no more interface as we know it. Talking cars and appliances will tell us what to do. Wait, they do not have to tell us anything. They'll just drive on to our destination and order the food we like BASED on what they have already learned from us. That will be the day we start to stop thinking anymore.