How To View Your Competitor’s Ads on Facebook

It’s always good to know your competition! Did you know you can now view your competitor’s ads on Facebook? It’s easy.

1. Go to your competitor’s Facebook page and Click Page Transparency (right hand side)

2. Scroll to Ads from this page

3. Go to Ad Library and click all ads and filter by country of your choice

Understanding what ads your competitors are running on Facebook will allow you to make better decisions in terms of ad spend and perhaps give you a bit of insight into the top level advertising strategy. Now, it’s important to remember that when you compete in a marketplace you have to be aware of your own competitive advantage and exploit it. It’s very common for advertisers to copy what others are doing and become “followers”. Stay true to your own strategy and execute that.

The goal of implementing this ability within Facebook was to make Facebook more transparent in the eyes of the user – really, it stemmed from the political ads that were/are running. It’s important to remember that, because the most important element of a successful Facebook campaign is not shown – The Ad Objective. All you can see is the Ad Copy and format (image, carousel, etc). But you do not know if the ad is a Reach, Lead, or whatever type – which is key for success. You also can see where specifically the ads are running (other than the country) and you cannot see the target (obviously).

When running ads for your Real estate, med spas or any other local business, keep in mind always do a competitor analysis and don't copy the ads, stay true to your strategy and execute on that. You’re looking at creative!

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