How Video Drives Sales on Your Website

By now, you’ve probably heard that “video is the future of content.” We’re not here to debate that statement—the numbers don’t lie. What we are here to do is talk about how, specifically, video can be used to drive sales on your website. If you’re selling a product or service, you need to understand how video can help you increase leads and conversions. Video helps drive franchise development, recruitment, sales & more. Let’s take a look at a few ways you can use video to close the deal - with the help of inspiring, short videos.

In today’s digital landscape, businesses must have a strong online presence in order to be successful.

If you want people to buy from you, they need to be able to find you online first. And once they find you, you need to be able to give them a reason to stay on your site long enough to make a purchase.

This is where video comes in. A well-crafted video has the power to keep viewers engaged while also providing them with information about your product or service. Additionally, video can be used to humanize your brand and build trust with potential customers. When used correctly, video is an extremely powerful marketing tool that can help drive sales on your website.?

1) Use Video To Introduce Your Brand?

If you want people to buy from you, they need to know who you are first. A great way to introduce people to your brand is through video. You can use video to tell your brand story and explain what makes your company unique. Check out these examples on Handyman Connection's website!

Potential customers will be able to see who you are as a business and what you stand for, which will help build trust and rapport. The key here is to keep it short and sweet—you don’t want people losing interest halfway through your video.?

2) Use Product Videos To Showcase Your Offerings?

If you sell products on your website, it’s important that potential customers have all the information they need in order to make a purchasing decision. Pictures are helpful, but a picture doesn’t always paint a thousand words—sometimes it just paints one or two hundred words, tops. This is where product videos come in handy. A quick product video can show potential customers everything they need to know about a product in just a few minutes, which means they’re more likely to make a purchase than if they had just looked at pictures. Check out this video live on Mosquito Joe's landing page!?

3) Use Testimonial Videos To Build Trust?

When people are considering making a purchase from a new company, they often look for social proof—a testimonial from someone who has already made the same purchase and had a positive experience with the company or product in question. A well-executed testimonial video can go a long way in boosting sales on your website because it helps build trust with potential customers who may be on the fence about whether or not they want to buy from you. Check out the videos we created for Fast Signs!

Hearing positive experiences directly from past customers can help ease any concerns potential customers may have about doing business with your company.?

Video is essential for any business that wants to succeed online— period.

There’s no two ways about it; if you want people to buy from you, you need compelling videos on your website.

With that being said, creating videos that actually convert viewers into leads and customers is easier said than done. It takes careful planning, creative storytelling, and top-notch production value. But if done correctly, videos can be an extremely effective way of driving sales on your website. So what are you waiting for? Get started on creating your own videos today!

Reach out to our team at CorporateFilming.com or FranchiseFilming.com today.

1-888-389-3456 (FILM) [email protected]