How video creation changed in 2023
A note from David Moricca :
I don’t think it’s a stretch to say that 2023 was a massive year for both Socialive and the entire video industry. With the macroeconomic environment being what it is, every initiative and tool in use for businesses has to be table stakes. This year showed us just how mission-critical video is.?
At the enterprise level, both live content and recorded video continue to outperform other types of media. The ROI of video shows that the juice is well worth the squeeze. It's because people grasp information up to 9x when it's in video form compared to text, according to our friends at Brightcove. Plus, there's the soft benefit of just how much seeing and hearing from your people humanizes your brand.
So for us at Socialive, that’s led to a year of hyper-focusing on projects that make it faster, easier, and more cost-effective to create high-quality video. Key point there, the final video has to be of the highest possible quality, always.
We worked hard to enhance our platform and ensure that every part of the video creation process — recording, editing, publishing, and livestreaming — can all be done in Socialive. With artificial intelligence beneath the surface, our platform will continue to make the entire process more efficient, easier for everyone, and eliminate the need for disparate point solutions.
Plain and simple, we’re not just making small tweaks; we’re transforming the way businesses create video.
And while we enhanced the recording and editing parts of the platform, we're still the preferred LinkedIn Live partner of the enterprise. Our partnership with Brightcove is just further proof that the enterprise needs professional-grade live video, and we’re proud to provide a best-in-class platform.
I’m thrilled by the year that was and can’t wait to jump into 2024.
Enjoy the holidays, and we’ll see you next year!
Until next time,
David
Socialive expands Brightcove partnership
As the enterprise’s go-to LinkedIn Live preferred partner, we’re now positioned to provide Brightcove customers with a more comprehensive livestreaming platform. Together, we offer an unparalleled solution, making it incredibly easy for businesses to remotely create and distribute high-quality, scalable live video in today’s digital world.
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Socialive’s Recording Booth
Our browser-based Recording Booth makes it convenient to set up a self-guided recording session and immediately make those recordings available to edit. We made it that much easier and more flexible to crowdsource crisp, user-generated content.
Automated transcripts and captions
Creating captions by hand is a thing of the past. We added the ability to download transcript and caption files from all videos on the platform. It really is as simple as pushing a button.
How AI benefits video creators
The TL;DR here is that artificial intelligence makes it faster and easier to create high-quality, authentic video content. And, no, we’re not talking about generative AI. The AI we focus on makes it fast and easy for anyone to edit videos.
Act NOW to get Socialive certified
Our two certification programs are live! Deepen your video expertise by becoming certified as a video creator or Socialive video producer. Now through the end of the year, new Socialive accounts are gifted 50% OFF certification courses for users with the promo code CERTIFIED (expires December 31, 2023).