How Video Can Help Enhance Your Brand's Identity

What is it that sets your company apart? Your brand is the way you present your work to the world. It’s more than just a logo and a set of fonts—it’s, according to advertising guru David Ogilvy,? the “intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised.” In short, it’s the way a potential customer can differentiate between your company and your competitors. Here are a few examples of how video can enhance a brand’s mythos and identity.?

1. Great American Cookies

Everybody who has walked through a mall knows the irresistible smell of a fresh baked cookie from Great American Cookies from FAT Brands Inc. , but did you know this 400+ store strong chain first opened up in Atlanta’s Perimeter Mall in 1977? Video was the best way for Bread ’N Butter Content Studio to bring this brand’s history and story to life. By telling your company’s history and legend through a compelling brand story video, you not only get to share your origins but also keep a deeper connection to your audience. Video can illustrate the journey, milestones, and teammates that have made your company what it is today, building consumer trust and loyalty.?

2. Tide

宝洁 has long been a leader in branding, and Tide detergent is a prime example. P&G strives through its robust marketing efforts to make Tide detergent a universal product that’s present in every household. In this ad, Tide effectively connects to the American consumer by saying that stains can happen to everyone, from your everyday student athlete to Olympics champions. It’s another example of Tide using video to showcase its “everyman” approach to branding—sharing simple, practical products that appeal to a broad audience.?

3. Atlanta Motor Speedway

A compelling long-form brand video was the perfect fit for Atlanta Motor Speedway to bring the sounds, the sights, and the emotions associated with race day to life. Through immersive visuals and audio, viewers can almost feel the adrenaline and excitement associated with being at the racetrack. The roar of the motors, well-chosen interviewees, and exciting transitions help really drive home Atlanta Motor Speedway’s brand experience, and the team at Bread ’N Butter Content Studio truly enjoyed telling AMS’ brand story.?

4. Target

Good evidence of a strong brand is consistency.? There’s an unmistakable look and feel to every video that 塔吉特百货 puts out, whether it’s a Super Bowl commercial or a digital video just for the YouTube channel. The holidays are a key quarter for retailers like Target, and in a series called “Welcome To” Target expertly highlights the unique holiday traditions families celebrate during the season. In the video description box, there’s also a unique Target landing page linked that catalogs its Lunar New Year products—a smart inclusion in a digital campaign. The result is a series that makes every customer feel included.

5. Duolingo

Duolingo is a leading app for language learning, but its quirky brand and unmistakable identity sets it apart. Its owl mascot, Duo, has emerged as a key feature in much of its branding efforts. Here, Duo takes on a topical and humorous role in a spoof of hit show, the Bear. The video is also smartly formatted for mobile viewing, ensuring accessibility and engagement across multiple platforms.?