How to Vet Influencers (Simple Vetting Strategies)

Influencer marketing success is defined by understanding creators and audiences. Brands need to vet influencers to ensure influencer campaign success, brand messaging alignment, and even to boost campaign ROI.

One of the quickest ways to waste budgets on influencer marketing is skipping the influencer vetting stage. You can find and vet influencers with Aggero for any campaign objective. This means you can have them vetted for you or you can vet them yourself in real-time, even as campaigns unfold.

3 Easy Ways to Vet Influencers?

You can vet influencers by looking at performance metrics such as engagement, audience specifics, and brand compatibility. In return, this boosts ROI and it helps maintain moment with high influencer impact.

? Look at the engagement rate to weed out fake followers

Many marketers are obsessed by fake follower issues. They end up in a cycle of scrolling through followers for fake accounts. Looking at brand-related video engagement rate is easier. Brands can do this with Aggero.

? Understand influencer audiences

What types of audiences does an influencer have? Is it a following of millions? In this case, you might expect a more neutral tone towards your brand and even videos on competing products. Properly vetting influencer audiences may uncover ideal creator partners that may turn better brand advocates, even with smaller followings. Aggero can do this for companies.

? Analyze influencers for brand compatibility

What drives true engagement with an influencer? Do they have a specific industry they focus on? For example, not all beauty influencers are right for any beauty brand. Make sure you look into the specifics of the content by understanding topics that generate the most engagement, which is where the core audience is. Aggero understands engagement by spoken topic and brand mentions.

How do you vet influencers and do you feel this lengthy process benefits from AI automation? Book a free demo here with our representative to learn all about how to find and vet influencers for your brand!