How Versatile is Your Retail Training?

Today’s increased consumer knowledge is a hot topic in most every industry. It’s not that people are smarter today than they were 10-20 years ago; it’s that they have easier and quicker access to more types of information than at any previous time in history. 

Technology drives this information accessibility and when you’re in the business of selling technology and tech devices, your sales associates must stay ahead of the learning curve. 

Gone are the days when customers entered stores with little to no knowledge about what they wanted to buy. Your employees have to know the products, the technologies behind them, and the benefits they provide the customer.

Benefits of Versatile Training 

The Intel? Retail Edge Program gives your sales team access to educational tools and resources that not only increase Intel? product knowledge and applicable sales skills, but introduces them to the learning content of Intel? technology partners too. 

Through the Partner Showcase[1] feature of the Intel? Retail Edge Program, your team receives first-hand insight from OEMs and peripheral manufacturers on how to best position products to customers and up-sell to premium devices. 

Types of content deliverables include:

• Interactive Learning activities 
• Videos
• Articles
• Downloadable sales aids
• Blogs

Gaining knowledge about partners’ products as well as Intel? products and technologies can help raise the level of expertise of your associates, resulting in benefits for them and you as a manager. 

Managers experience:

• Increase in customer satisfaction as sales associates know how to position products that will best meet customers’ needs.
• Boost in store sales as associates have new selling strategies they can apply as they talk to customers. 
• Increase in employee motivation as they continue taking Learning activities with special incentives from participating partners.

Set Your Team Up for Success

You can’t teach personality, but you can provide and suggest teaching opportunities that give your team a solid knowledge base about the products you sell. Setting them up for success creates an environment where everyone benefits, including your customers.

English writer Dr. Samuel Johnson had it right when he said,

“Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information upon it.”

Those words were spoken back in the 1700s and they are just as true in 2016.

Customers come through your doors armed with a wealth of information about the products they’re interested in, and they expect to interact with knowledgeable sales associates. Encourage your employees to take advantage of high-quality, versatile training programs to ensure you are exceeding the expectations of your customers.

Find out more about how you and your staff will benefit with the Intel? Retail Edge Program and its Partner Showcase Learning activities.

This article originally appeared on the Intel? Retail Edge Blog here.

References:

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? 2016, Intel Corporation. All rights reserved. Intel, the Intel logo, Intel Core, and Thunderbolt are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.

[1] All content is created solely by our partners and does not reflect the thoughts or opinions of Intel or the Intel? Retail Edge Program.