How the VALUE you are sharing is KILLING your B2B sales conversion.

People that do B2B sales/marketing, this one thing is likely KILLING your conversions.

I love LinkedIn. Simple. It’s out there. Many of you know it. Yes, it is boring as dirt, but, I spend less than an hour a day on it and it has made me millions since 2004 when we l jumped on it.

BUT there is a current trend I am seeing with people that are driving targets off LinkedIn and into a your sales funnel. That is the “value bomb” email. You know it, you’ve probably sent one. The one that says: “ Hi I am Ty. Nice to connect with you. I am blab la bla. You might want to download this XXX or this XXXX. Here is a link to XXXX, oh and I have a webinar that is XXXX – here’s a link.”

It’s the whole Cialdini principle of influence, Reciprocity GONE WILD! I call it “Forced Reciprocity”. Reciprocity as we all know, is that social obligation you have, to return a favor when someone does something for you. Marketers now teach it as – give heaps of value and they will come to you.

Yes, it works. But boy-o, I get these emails EVERYDAY. And if it is a first connection, I am simply NOT reading it or downloading. Or anything. I DON’T WANT TO BE FORCED INTO RECIPROCITY.

Imagine it like this. It’s a first date, and the person that invited you on the date rocks up with a bottle of champagne, a box of chocolates, a nice watch and a new pair of socks (last one is weird I know) and hands them to you. How do you feel? Do you feel like, Yes, I would love to give back to this person? Or do you feel…ewwwwww what the heck? Slow down!! What do they want from me? Sheesh..now I NEED to go and find something to buy for them…arggghhhhh

Same online.

Don’t throw out NORMAL human interaction, just because you are online! Engage, for sure. Make contact, for sure. But BUILD some form of real, authentic rapport first. Uncover a pain, validate or agitate it and then OFFER if they would like to know something you have done to solve it. 

And THEN, take them off LinkedIn and into your sales funnel and serve them!

No more FORCED RECIPROCITY team!

Written by Tyron Giuliani

Join me in my facebook group that teaches how to Master LinkedIn and the B2B sale.

https://www.facebook.com/groups/LinkedInB2BMastery/

For those that are in pain on LinkedIn and want to make it a NON-STOP qualified lead generation machine for your business, book a breakout call with me. In 45 minutes I will absolutely pin-point your issue, give you total clarity on where you are, identify where you want to be and then see how I can close the gap. But this call is not for dabblers! It is ONLY for those that are COMMITTED today to finally GET RESULTS on LinkedIn and make the revenue you should be from the largest business social media platform in the WORLD! Book a call. You will be taken to a link to book a time and then wait a tick, it will ask some questions that take a couple of minutes to answer to prepare me for our call: https://sellingmadesocialcoaching.com/schedule