How Valuable is Communications Planning? Watch this Video Interview with Gloria Walker ABC, FRSA., to Know More!
Aniisu K Verghese Ph.D.
I help organisations, leaders and teams to communicate with clarity, connect employees to the purpose, enhance reputations, and embrace change | Author | Speaker | Global Expert | Australia based | NDIS Worker Clerance
Delighted to share the 5th episode of Intraskope’s Spotlight Series’ interviews featuring Gloria Walker, ABC, FRSA., a highly experienced practitioner with international experience in delivering results based communications programs to financial, energy, aerospace, automotive, consumer services and government organizations in the US, Europe, and Asia. She is also a Professor of Practice at the Hult International Business School and an active member of several professional associations, including the International Association of Business Communicators, the Public Relations and Communications Association.
In this series, I talk to thought leaders on topics interrelated with internal communications such as culture, crisis, change, executive presence and leadership. The goal is to help unravel why they matter, what can leaders and communicators learn from experts and how we can put insights to practice.
Gloria underscores the importance of planning and why organizations and communicators must invest more in this area to be more effective.
“The first part is understanding the situation that we're going to in, what were our objectives. And I think once we understand the situation, we have an opportunity to use communication in ways that matter. So, it must be very much connected”, she says.
Watch the video interview or read the complete transcript on my blog.
Liked the interview? Post your comments and share it with your network.
Keen to contribute and participate in the Spotlight series? Write to me at [email protected]
Missed the earlier episodes? Watch them here: D. Mark Schumann (Culture), Peter Yorke (Executive Presence), Sia Papageorgiou (Leadership Communications) and Dianne Chase (Strategic Storytelling).
You can also look up the ongoing Intraskope’s Spotlight on Internal Communication Series featuring practitioners from around the globe sharing best practices and perspectives.
Here are Internal Communications resources you can use:
· Learn: Internal Communications Fundamentals Course on Thinkific
· Internal Communications Series: https://forms.gle/KcqmPzLwq7NQi5Km6
· Chat with Aniisu – Internal Communications: https://www.instamojo.com/intraskope/connect-with-aniisu-60-minute-personalized-d/?ref=store
· Internal Communications workshops: https://bit.ly/2zdBRl1
You can also visit my website www.intraskope.com and You Tube channel to know more about my work.
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Digital Transformation Leader | Business change & adoption | AI evangelist | Communicator & public speaker | Ex biz journalist
3 年Great point, Gloria, about the need to first understand the situation we are in. Often comms and change management are brought in last minute when a project has already started, so the tendency is to get going right away without a comprehensive picture of what needs to be done. That's why we should always advocate for due diligence at the start. That's how we can make a difference as professional communicators and strategic thinkers. Great interview!