How To Be A Valuable Asset At Work

Hello! ?? Your Workplace Culture Guide here again,

This month we are discussing a workplace buzzword — Personal Branding. What is it and why is it important? In today’s workplace, your brand is your value proposition - how you present yourself, what you stand for, and how others perceive you. Everyone is trying to make their mark, and having a strong personal brand can make a difference.?

Imagine 2 colleagues, both skilled. One consistently communicates, meets deadlines, offers innovative ideas during meetings, and has built credibility over a period. The other does good work but doesn’t engage much with the team or share their thoughts. Who do you think is more likely to be remembered when an opportunity presents itself? It’s obvious, right?

At this point you might be thinking “... I want to build a personal brand but I’m not sure how to start.” Here’s how to build a personal brand that reflects who you are and what you offer:

1. Know Yourself: Identify your strengths, values, and what makes you unique. Ask yourself, "What do I want to be known for?" Perhaps your problem-solving skills, leadership ability, or even your gift to bring people together.
2. Be Consistent: Once you know your strengths, present them in everything you do. Whether in meetings, through emails, or during casual conversations, ensure your brand is reflected in your words and actions. If your brand is reliable, consistently meet deadlines and deliver quality work.
3. Communicate Your Value: Don’t assume others know what you bring to the table, show them. Share your ideas in meetings, take on projects that highlight your strengths, and don’t hesitate to let others know about your successes.
4. Network with Purpose: Build relationships within your workplace to strengthen your brand. Networking does not just help you grow your brand; it also reinforces it.?

Understanding and growing your brand at work will give you an edge, transforming you into a valuable asset. A well-defined personal brand will enhance your visibility, and build trust and credibility with colleagues and superiors, making you a top candidate for promotions, special projects, and leadership roles.

Remember, while your brand is unique to you, it is important to align it with your company’s values. This will make you a better fit within your organisation and be a complete win for you in every area.

—--------

Have you had a listen to our podcast, OnPeople? It is your go-to podcast on everyday People at Work. With listeners in 10 countries and currently number 19 in the Business Podcast Category in Nigeria, OnPeople shows the best of people - Grit, Ambition, and Learnings - in a fun way.

As always, here are our job openings in August. Click on the image to see the available roles.

Until September, happy cultur-ing.

Hikmah

with

Your Workplace Culture Guide