How to validate your value proposition as cost-effectively as possible (no matter what size company you're in)
Validate your value proposition, no matter what size of your company following this useful advice (very Lean Startup!). Spend as little time, money, resources in validating your value position with as many potential customers as possible, and pitch this evidence to investors. Maximise your upside, whilst minimising your downside and investors will thank you for it.