How To Validate Your App Idea?
There are over 2 million app ideas each on Apple App Store and Google Play Store, but merely 1% or even lesser are actually successful. Is there a secret formula to their success? What is it that they are doing differently? Let us shell out some of the most effective tips and tricks to help you validate your app idea, before you get into the process of development yourself, or hire a developer for it!
1. A Thorough Research
Like most other things, the stepping stone to figuring out whether your app idea is good enough or not is a thorough research. Getting a clear idea of the market with respect to the app idea that you have been harboring is a good idea. Initially as you begin your research, you are bound to come across at least one app with the same idea that you have! However, this mustn’t discourage you, neither should you give up and move on! It is important that you acknowledge the fact that no matter which industry you delve in, there is bound to be some competition. Develop a clear user persona for your app while including all the demographic, psychographic and physiographic details wherever you see the need. Study this persona either on social media, or through a survey questionnaire. Another way to go about this is to actively engage in startup or business networking as some of them are happy to share their experiences on their journey to accent — good and bad. This is where you have a good opportunity to garner valuable advice on the viability of the idea.
2. Analyze The App Store Charts
Studying the app store charts is a great way to get some valuable insights on the ongoing market trends. Studying the top paid apps gives you an idea about the top ideas that people are willing to pay for. When you take a look at the top free charts, it tells you which are the free apps that are being downloaded for the biggest number of times. Once you take a look at the top grossing charts, however it will tell you which are the apps that are most popular and getting the highest revenue. One good way to go about this is to come up with a list of keywords that are associated with the industry and use them to search for apps in the app store. Study the apps that show up with each of these keywords and find out if the app is good enough to stand out! Try and understand how your app can improve the existing products and what is it that you can change to make your app more desirable.