How to utilize User Generated Content in best format?
Ritesh Mohan
I help retailers to scale their business by 4X by leveraging sales data insights, retail ops & marketing strategies.??Retail Sales growth hacker, ??Franchise expert, International Business,Digital, Retail leasing & BD
My article is inspired from the discussion which occurred on one of my WhatsApp group wherein the members were discussing about the website traffic and personal branding leading to increase in website traffic of some businesses.
Today’s newsletter is all about a growth hack.
Yes, a growth hack called UGC- user generated content.
Most of the businesses leave the UGC content on their social media pages or stories, but the hack is all about using it on your website.
(prior permission from the customer/UGC owner need to be taken as a good policy)
Website Integration:
Customer Galleries:
Create a gallery page or section where customers can upload photos and videos of them using your product. This could be an ongoing part of your website, featuring UGC that shows the product in action.
Social Proof on Product Pages:
Display customer reviews, photos, or videos directly on your product pages to help potential buyers see real-life examples of how the product works.
To Learn how to lower customer acquisition cost in ecommerce business, click here
Create Lookbooks or Product Stories:
Curate UGC into lookbooks, showcasing various ways your customers use or style your products. This works especially well for fashion, beauty, and lifestyle brands.
Make your website section the most viewed section of the website and see the magic happen in terms of website traffic.
Management lesson-
People love to do business with People. Seeing themselves or someone similar on the website build TRUST.
Watch the video below.