How to Utilize LinkedIn Stories to Display Your Personality and Expertise

Introduction

Are you tired of the same old LinkedIn feed with the same types of content? Well, your wishes have been granted! LinkedIn Stories have arrived. But what are they? Stories are a feature that allows users to share short-lived photos and videos that disappear after 24 hours. We know what you’re thinking, “Just like Instagram and Snapchat, huh?” But wait, don’t dismiss them just yet. There are some benefits to using LinkedIn Stories for your personal brand or business. By providing a more in-the-moment and casual view of your professional life, you can showcase your expertise and personality while building a stronger connection with your audience. Let's dive into how you can utilize LinkedIn Stories to increase engagement.

Ways to Utilize LinkedIn Stories

You may think that LinkedIn Stories are just another social media feature to post mundane and uninteresting content, but you'd be wrong. Leveraging the power of LinkedIn Stories can give you and your business a tremendous advantage on the platform. Let's take a look at how you can utilize LinkedIn Stories to showcase your Expertise, Share your Personality and Showcase Company Culture. One of the best ways to showcase your expertise is to give people a glimpse of what you do on a daily basis. Share some tips and tricks that you have learned over the years, or just give a short rundown of your daily work routine. People will appreciate the insight, and it's a great way to establish yourself as an authority in your field. Sharing your personality is also an essential aspect of LinkedIn Stories. People want to connect with individuals, not just businesses. Share some of your hobbies or passions outside of work or even a funny moment that happened at the office. Remember to keep it professional, but a little bit of humour and personality can go a long way. Showcasing company culture is another way to use LinkedIn Stories effectively. Give people a look behind the scenes of what your company is like outside of the typical professional setting. Share photos or videos of company events or positive feedback that the company has received. It's an excellent way to show that your company is more than just a typical boring business. In summary, utilizing LinkedIn Stories can do wonders in showcasing the most crucial aspects of any business- its people and their culture. With a little creativity and personality, your LinkedIn Stories can help you stand out from the crowd and create a lasting impression.

Best Practices for LinkedIn Stories

If you're planning to use LinkedIn Stories to showcase your personality and expertise, there are a few best practices to keep in mind. Let's dive in! Firstly, keep it short and sweet. Attention spans are short on social media, so make sure your story is concise and to the point. You don't want to bore your audience with a long, drawn-out story. Secondly, use engaging visuals. People are more likely to engage with a story that has eye-catching visuals. Don't be afraid to use emojis, stickers, or other creative elements to make your story stand out. Thirdly, add text and hashtags. Text can provide context for your story and make it easier for people to understand what you're trying to say. Hashtags can also help your story be discovered by new audiences. Lastly, interact with your audience. Don't be a one-way communicator. Encourage your viewers to engage with your story by asking questions or polling them. Respond to their comments and take their feedback into consideration for future stories. Remember, your LinkedIn Story represents your personal brand, so be authentic and have fun with it. A professional story doesn't have to be boring!

Examples of Creative LinkedIn Stories

LinkedIn Stories offer a great opportunity to showcase your creativity and connect with your audience on a personal level. Here are some creative ways to use LinkedIn Stories. Tell Your Story: Everybody has a story to tell, and LinkedIn Stories offer a great platform to share yours. Whether it’s a story on how you got started in your industry or a personal anecdote that changed your perspective, sharing it with your audience can make you more relatable to them. Showcase Products or Services: Have a new product or service that you want to promote? Use LinkedIn Stories to showcase it. You can take your audience behind the scenes and demonstrate how your products or services work. Give a Behind-the-Scenes Look: People love to see what goes on behind the scenes. This is a great opportunity to show your audience how you work. You can give them a glimpse into your process, introduce your team members, or take them on a virtual office tour. Educate Your Audience: LinkedIn is primarily a professional networking platform, so it’s important to create content that is informative and educational. Use LinkedIn Stories to share tips and tricks related to your industry or offer a quick tutorial on how to use a particular tool. Overall, LinkedIn Stories present an excellent opportunity to build your personal brand, showcase your expertise, and connect with your audience on a more personal level. So, get creative and dive in!

LinkedIn Stories Analytics

After creating your LinkedIn Stories, it's essential to track your progress to understand what resonates with your audience and what doesn't. To access LinkedIn Stories Analytics, tap your profile icon and select "Your Stories." Swipe up on your Story, and you'll see the number of views, comments, reactions, and shares. Tracking your metrics is critical to better tailor your Stories to your audience and business goals. Track metrics such as reach, taps forward, taps back, unique viewers, and exits. The information collected from your Stories Analytics can help in determining what type of content to post, whether it's educational, behind-the-scenes, showcasing a product, or having fun with gifs. In conclusion, LinkedIn Stories Analytics provides valuable insights into your audience's reaction to your Stories. Analyzing these metrics can help in creating better Stories in the future, leading to more engagement with the audience.

Conclusion

In summation, utilizing LinkedIn Stories is an excellent way to display your personality and expertise to potential connections and employers on the platform. By showcasing your industry knowledge, company culture, and creativity through engaging visuals and text, you can increase your reach and engage with your audience. Remember to keep your stories short and sweet, add hashtags, interact with your audience, and track your analytics to improve your content strategy. With the right approach, LinkedIn Stories can be a powerful tool in building your personal brand and expanding your professional network.