How to Utilize LinkedIn as a B2B Marketing Platform

LinkedIn was popular for job-seeking resources. Nowadays, LinkedIn is also a potential tool for B2B sales and marketing.

B2B marketing accomplishes exactly what it advertises. It involves marketing goods to another company rather than the final consumer. Furthermore, B2B companies, such as software, manufacturing, or advertising, have a niche audience.

They no longer have to market to everyone as a result. All they have to do is get the attention of the important commercial decision-makers in their fields. Turns out, LinkedIn is a fantastic platform for companies to advertise their goods to professional audiences, due to its effectiveness - LinkedIn B2B marketing is very well-liked.

With over 750 million users, LinkedIn has a sizable professional community on a global scale, including many decision-makers in businesses. In other words, it's a goldmine of potential clients for B2B businesses. 71% of professionals, according to LinkedIn, utilize the platform to help them make business decisions.

These are 5 ways that can help to level up a company’s LinkedIn B2B marketing strategy:

1. Optimize The Company Page

By using LinkedIn for B2B sales and marketing. When potential clients discover the brand on LinkedIn, they'll probably look through the Company Page. When they do, they should be able to learn all the crucial details about the company and how it may benefit them.

2. Create Valuable Content

According to a 2020 study by Edelman and LinkedIn, posting useful, sector-specific information is one of the best methods for businesses to stand out from competitors and increase sales. Keep in mind that quality matters more than quantity. Concentrate on captivating the audience by showcasing the business’ area of expertise. Additionally, always include relevant keywords and hashtags in the articles to broaden the organic reach of the content and guarantee that the right audience sees it.

3. Run Targeted Ads

Any social media platform may be difficult to grow organically, and LinkedIn is no exception. Allocating a portion of the marketing budget to sponsored advertising can increase the reach using LinkedIn for B2B sales. Additionally, advertisements are a great approach to reaching the correct audience for a brand. Users see sponsored material on their LinkedIn feeds, so it reaches them when they're most interested (while scrolling through news and updates from their connections).?

4. Encourage Colleagues to Share Their Expertise and/or Experience

A B2B strategy comes to life thanks to the company's members, not just a strong company presence on LinkedIn. The company’s members are why branded thought leadership is credible since they are professionals in the field. Contents are seen as more reliable if it’s the executives and staff that post their professional insights on their LinkedIn pages. By doing this, the company’s members can expand their networks while making their company more well-known. A win-win situation!

5. Leverage LinkedIn’s Search Features to Find Sales Prospects

If you're marketing to high-quality prospects—people you know will benefit from your product or service—on LinkedIn, your efforts will be far more successful. Fortunately, LinkedIn's powerful search functionality makes it simple for brands to locate these opportunities. You can search for members with relevant keywords in their profiles or from a particular location, industry, or even a free personal account. You may also focus your searches using the LinkedIn Sales Navigator (a premium product) by firm name, company size, seniority level, and other criteria.

It will take some time to figure out what tactics are most effective for a brand on LinkedIn, just like on any other network. However, these pointers will help to get going quickly, market the company to potential clients, and increase sales.

Reference: https://later.com/blog/linkedin-b2b-marketing/?