How to Use Zero and First-Party Data for Marketing Personalization in eCommerce

Brand loyalty is hard to come by, even harder to maintain, but so easy to be destroyed. The ever-changing environment of marketing and eCommerce has had a long-lasting battle with accumulating data in lawful and non-intrusive ways, given the scandals that have emerged from misconduct. Couple that with multiple regulations on a global scale, and it’s evident that marketers need to steer their ships to less volatile and turbulent waters. To achieve a tailor-made shopping journey and keep your customers close to you instead of turning them away, retailers need to respect their information and cater to their needs. Zero and first-party data is the answer to every prayer; in these circumstances, it may be the only viable solution.?

In this blog post, we will take you through the different sets of party data and analyze best practices for the effective implementation of zero and first-party data. Let’s get started and see how you can leverage the power of data aggregation.

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