How to Use the YouTube Community Tab and Engage with Viewers

Want to grow your YouTube channel even more? Come with me as we explore the Community Tab's potential!

While some of the updates will benefit large channels, it feels like YouTube is rallying for small creators this year.

So I figured it's a good time to talk about one of the most underused features on YouTube: the community tab. Not only does it keep your viewers engaged, but the tab also comes with quizzes, image polls, videos, and other creative ways to start a conversation with your audience. It's the perfect tool for small channels on the rise.

It's time to leverage the community tab for better promotion and engagement to game up your YouTube marketing strategy in 2024. It has many post options that allow you to build stronger relationships with audiences. You can also get many insights and ideas for your upcoming videos. Moreover, you can promote your freshly-posted videos in the section.

What Is the YouTube Community Tab?

The Community Tab offers a space right on your channel to interact with your viewers through text posts, polls, images, GIFs, and video previews. It’s like having a mini social media platform within YouTube where your audience can see updates and content even when you're not uploading new videos.

The community tab is located on the Youtube studio dashboard

Now click on create post on top right corner and now you can see your community tab.

It's a bite-sized social media network where viewers can see all of your interactive posts, such as quizzes and polls.

But you can also share:

• Text polls
• Image polls
• Videos
• GIFs
• Quiz

So if you don't have any videos planned, you can use this tab to promote yourself on YouTube and engage with your audience in the meantime!

Now I want to create Quiz using community tab so I am clicking on Quiz

Many marketers value interactive posts as beneficial content.

77% of them agree that interactive posts have "reusable" value, which results in returning visitors and more exposure. So it's a sign for you to create interactive posts to improve your YouTube channel performance.

How to Use Community Tab on YouTube

If your brand channel is big enough to roll out YouTube Community, you have more potential to grow your business. It helps you reach a broader audience and promote your content better.

Below, we've pieced up some ways to use the Community tab on YouTube. Keep scrolling to explore the details!

What tips are you most excited to explore?

1. Encourage Viewers to Check Out Your Community Tab

The first thing visitors want to do on your channel is to watch videos. You can encourage them to check your community tab in your videos. Mention what they can find and do in your Community segment, like purchasing products, joining a giveaway, etc.

?Additionally, you can put your Community link on your video descriptions. This way, viewers can go directly to your channel's Community tab or specific posts related to the videos. You can improve interactions and engagement with audiences.

2. Mention Your Intentions

Your Community tab must have clear intentions. You can dedicate one post to mentioning what you want to do on it. One of the ways to mention your purpose is by creating a highlighted post.

Highlighted posts will appear first when someone opens your community tab. You can also greet viewers and mention your brand to build strong relationships with them.

3. Promote Your Latest Videos

The YouTube community section is great for promoting your channel, including your freshly-out video. You can upload your thumbnail picture and add a few words to encourage people to watch.

Moreover, you can also promote your upcoming events. For instance, if you want to host live streaming, let your subscribers know about it ahead of time. You can create a schedule for your live streaming and promote it on your Community section to gather audiences.

4. Market Your Products

Not only for promoting your videos, but the Community tab is also a room for selling your products or merchandise. Many YouTube creators promote and sell their merch on the Community section, along with the link where viewers can directly make purchases.

If your brand sells products or services, you can leverage community service to broaden your marketing efforts. You can add branded and keyword-friendly hashtags related to your products.

Your post can even reach non-subscribers. It helps you meet new prospects and get more deals through the community section.

5. Share Behind-the-Scenes or Sneak Peeks

As mentioned before, the community tab on YouTube is an excellent place to build connections and engagement. You can share any content, including some behind–the–scenes and sneak peek.

Your subscribers may be curious about how you create content or make your products. So, unrevealing the production kitchen can answer their curiosity. Besides, you can tell audiences the quality materials or services you use to make your products.

Furthermore, sneak peeks are a great way to evoke audiences' attention. You can share a sneak peek video of your upcoming product or event with your subscribers to excite them. By the time you launch your product, service, or event, you've already gathered a massive pool of prospects.

6. Create Polls, Votes, or Q&A

Other than promoting content, you can also create interactive posts for audiences. The best thing about interactive posts is that they get two times more engagement than nom-interactive posts.

That's why 72% of marketers have used interactive content on social media to gain more engagement. YouTube's Community tab allows you to easily create polls, votes, and Q&A with their features.

You can create exciting activities by creating polls. Or you can also leverage the feature to find your audience's preferences. You can bring out some content ideas and ask them to choose which one is preferable.

The Q&A posts even enable you to ask the audience's opinions on anything. You can ask them about content ideas, product preferences, or even recent topics unrelated to your brand or products.

7. Share Images or GIFs

You can share images or GIFs to have fun with your audiences and maintain their engagement on your channel. Consider sharing informative content related to your niche so your audiences value you as a valuable channel.

You can also approach audiences differently by sharing funny or entertaining content. Funny content helps you pull in more audiences and meet new prospects. Encourage our audiences to leave comments and check out your videos.

The internet is an endless place to look for funny memes and GIFs. You can even create your own to avoid copyright. In addition, add a catchy description to your post to complete it.

Using the Community tab on your YouTube channel is a potential way to expand your brand. Besides, you can make your channel more interactive with various post options available. The connections between audiences and a brand are crucial to gain long-term benefits. You can raise brand awareness, meet new prospects, increase conversion rates, and more. Lastly, the Community tab helps you boost YouTube metrics to stay ahead of the curve.

What's your favorite way to engage with your audience?

Benefits of Using the Community Tab:

• Keep Your Audience Informed: Share updates, sneak peeks, or important announcements directly with those who are most engaged.
• Increase Viewer Loyalty: Regular interaction can turn casual viewers into loyal fans, as they feel more connected to you.
• Boost Engagement: Polls and questions can spark conversations and give you insights into what your audience really wants.
• Drive Video Views: Tease upcoming content or highlight past videos to drive traffic across your channel.

Today’s Action Step:

Start a weekly routine of posting on your Community Tab. Maybe it’s a Monday Poll, Wednesday Update, or Friday Preview. Keep it regular and watch how your audience engagement grows        

Embracing the Community Tab not only keeps your channel active in between uploads but also deepens the relationship with your audience, turning viewers into a vibrant community.

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If you’re still unsure about the Niche

Schedule a free consultation to discuss your vision and get expert tips. (Link mentioned in the featured section of profile)

Don’t forget to leave your valuable remarks in the comment section.

Hey, I'm Yousaf, your go-to YouTube Expert. Intrigued by finding your niche? Let’s make your channel stand out together.

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