How To Use YouTube Analytics to Optimize Your Brand’s Video Content Strategy
Bruno Gavino
CEO & Founder @ Codedesign.org. Digital Marketing. Business Growth. Performance-Driven. ROI-Focused. Elevating Brands Through Innovation. AI Headline Victim.
Video content has been on the radar of content marketers for several years now. And, as many forecasted, it’s impact is reaching new heights in 2017.
In fact, it’s estimated that in 2017, videos will represent 74% of all internet traffic, and 80% in 2019.
Here are a few items we will address in the article on our blog:
1 . THE IMPORTANCE OF A VIDEO CONTENT STRATEGY
It is no coincidence that video is becoming the dominant form of content on the web. Marketers are already catching onto the trend. 76.5% of marketers and small businesses that user video claim that is had a direct impact on their business.
2. WHY YOUR BRAND NEEDS TO BE ON YOUTUBE
YouTube is much more than a game-changing, video uploading platform. It’s the number two search engine in the world.
3. USING YOUTUBE ANALYTICS
Find the Analytics Tab on your YouTube Account’s Creator Studio.
In your Watch Time Reports, you will find information related to Watch Time, your Audience Demographics, Geographic Locations, Traffic Sources, and Device Types.
4. OPTIMIZING YOUR VIDEO CONTENT
Since YouTube is a search engine, you have to take into account SEO practices in your content strategy. The reason engagement metrics are your most noteworthy KPI’s is because they have proven to show the strongest correlation with index position.
5. INCORPORATING THIS DATA INTO YOUR VIDEO CONTENT STRATEGY
Your YouTube videos don’t just have to stay on YouTube. There are a number of places where you can seamlessly integrate your videos to extend the reach and engagement.