How to Use Your Press Coverage

Have you ever savored the excitement of seeing your work featured in the media, only to wonder why the coverage generates little to no new business?

While the thrill of seeing your name in print or on TV is undeniable, it’s essential to remember this:

Press coverage is just the beginning, not the end goal.

In my many years running a B2B PR and marketing agency, I’ve seen how easy it is to miss a big opportunity by failing to capitalize on press coverage.

It’s not enough to simply secure the feature—you need to strategically promote it to maximize its impact.

Why Press Coverage Needs a Push

Think of press coverage as a powerful tool. To get the most out of it, you need to know how to wield it effectively. While the initial press might generate some buzz, it's unlikely to reach most of your target audience.

But you can change that.

By actively promoting your coverage, you extend its reach, ensuring your ideal clients and customers see it.

Here’s How to Make the Most of Your Press Coverage:

• Share Strategically on Social Media: Instead of simply bragging about the feature, share insights or offer solutions to your audience's problems.
• Leverage Your Email List: Send a targeted email to your subscribers, highlighting the key takeaways from the article that can impact their work.
• Update Your Website: Create a dedicated press page to showcase your media coverage and enhance your credibility.
• Engage with the Press Outlet: Share their content, thank them publicly, and build a strong relationship.
• Network Wisely: Share your news with your professional network, but provide value not self-promotion.
• Focus on Your Value, Not the Vanity: Remember, it's not about you — it's about how your expertise can help others.

The Long-Term Payoff

By consistently promoting your press coverage, you'll establish yourself as a thought leader in your industry. This can lead to increased brand awareness, new business opportunities, and a stronger professional reputation.

Press coverage is a valuable asset. By promoting it effectively, you can transform a one-time win into a long-term strategy for business growth.

Remember: Press coverage is the starting point, not the finish line.

By following these tips, you can turn your media mentions into meaningful connections and lasting results.

Want to grow your small business? I help coaches, consultants and other small business owners like YOU become the recognized expert in your field. Schedule a complimentary Power Positioning Call with me to get personalized guidance on developing actionable strategies for growth and attracting ideal clients.

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