How to use your About page as a secret weapon to boost credibility and drive leads

Most people, I think, really don’t want to talk about themselves. I think it is our nature, at least most of us.

Maybe we feel we are being self-centered. . . Maybe we think we are being narcissistic. Maybe our parents told us to not talk about ourselves too much.

Sure, there are some who do, they love to talk about themselves, but that isn’t you or me.

We do, however, like to talk about the things we love. How many times have I launched into a discourse about pro wrestling or dirt track racing?

There is something about sharing things that are important to us with our friends. And, we love to learn about what is important to others.

It lets us see a different side of them. It helps us connect with them on a different level.

But, so many businesses want to keep that at arm’s length. It’s a mistake.

I’m not talking about pretending to be friends. I am, however, letting you know more about who you are as a business, the passions, the values, and the story that drives you.

The About Page is often underestimated.

Never again.

Today, I am going to show you how your About Page can be your best secret weapon.

Read more. . .