How To Use Your Mobile Strategy For Valentine’s Day

Unless you’ve been living under a rock for the last two hundred years, you know Valentine’s Day is coming up. And what does Valentine’s Day mean for small to medium-sized businesses? Dollar signs, correct. With the world still recovering from economic losses caused by the pandemic, Valentine’s Day is a fantastic opportunity for businesses to make some much-needed profits. That’s where the knowledgeable team at Get More Traffic comes in. To help get you started, we’ve correlated some tips and tricks to help you make the most of your mobile advertising and?Google shopping strategy?this Valentine’s Day. And for those of you who are familiar with mobile advertising, not to worry because this article is for you, too!

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Why You Should Boost Your In-App Advertising Before Valentine’s Day

Did you know that some romantics think about Valentine’s Day as early as January? Even if they don’t commit to anything right away,?research?indicates that people browse for gift ideas weeks in advance. This is fantastic news for you because it means you can get a jump on the competition and begin your mobile advertising early. Showcasing your products and services early also means you can expand your reach, exposing consumers to your business ahead of time, not to mention the opportunity for increased sales!

Additionally, early in-app advertising is especially useful for those companies that offer personalised goods and services. For example, you might be a small business that makes goods to order (let’s say customised drinking mugs). Perhaps these mugs are handmade and require just a little more time to ensure the order can be fulfilled when it needs to be. Let’s be honest; it’s a huge letdown receiving a gift several weeks late. While still exciting, the hype is gone. Done. Finished. Finito. That’s why it’s crucial to get on top of things early to make sure you are 1) making sales and 2) meeting the needs of your customers. You don’t want to be overwhelmed without the stock or manpower to ensure each customer receives their order by Valentine’s Day. See below for some fantastic strategies that’ll help consumers fall in love with your business this romance season.

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Here Are 6 Mobile Advertising Strategies To Help Your Business This Valentine’s Day

Alright, so you’re on top of it early, trying to get your Google mobile ads sorted for V-Day. We love that! Have a look below for some advertising strategies you can leverage this February.

1. Understand your audience.?Okay, so there’s the obvious — couples. So, clearly, you’d want to market towards those who are in love. But are you aware that on Valentine’s Day (especially in recent years), consumers have been opting to purchase gifts for friends, family, coworkers, and even their pets? So, this means you can utilise your mobile advertising to target anyone who loves another. ‘Happy Galentines to my best friend’, ‘Here’s to my honourable work husband’, consumers are shouting from the rooftops. Okay, perhaps that’s an exaggeration. But, you know what we’re saying. So, going into Valentine’s Day, we recommend optimising your mobile ads to cater to everyone you think might have been bitten by the lovebug, romantic or platonic.
2. Valentine’s offers/sales.?Who doesn’t love a good deal? Here at Get More Traffic, we find creating limited time, holiday/seasonal offers really help drive sales. They create the idea that stock is scarce, thereby instilling a sense of urgency in consumers. You know what that means? ‘Yes, I’ll take three. Add to cart, please.’
3. Utilise your social media.?Huge. Huge. HUGE. This encompasses it all: use mobile ads to attract consumers, post to your business’s social media (story functions are a surefire to get in touch with your customers), run giveaways, limited edition stock, bundles. You name it. But don’t discount the power of social media. Everyone is on it, and if they aren’t, they know someone who is. And if they’re pulling out their phone to Google something, chances are they’re about to scroll their online profiles too.
4. Account for last-minute purchases.?Even though people are planning their Valentine’s gifts weeks in advance, trends indicate there is a massive spike in sales in the days leading up. Because you are aware of this trend, though, you can plan accordingly. So have your ads ready to go and target those scrambling for all those last minutes purchases!
5. Push notifications.?Pop-up, shmop-up. Not only are they great attention-grabbers, but they’re also an affordable way to promote your business. They’re 50% more effective than your average banner so imagine how they’d work when consumers are on the hunt for some last-minute V-Day inspiration.
6. Landing pages.?Or, as we like to call them here at GMT,?Go! Pages. Go! Pages are phenomenal for attracting specific consumers, and when it comes to Valentine’s Day, well, that’s almost everyone, baby. Landing pages are also great for building a long-term consumer base. Reel ‘em in with some amazing Valentine’s offers and keep them coming back because they love your business. Everyone wins here!

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How Get More Traffic Can Help You Fall Back In Love With Mobile Advertising

If any of this sounds overwhelming, don’t even stress about it because the reliable folks here at GMT are here to lend a hand. We’ll be there with you every step of the way, providing expert advice and assistance to help you fall in love with mobile advertising. We’re committed to helping you:

Increase site traffic

We use our expertise to create product listings (on Google Shopping, for example), to help drive and funnel traffic directly to your website.

Mobile visibility

We’re committed to helping your services appear among the first 15 Google search results.

Product focus

We endeavour to group your Google Shopping campaigns into categories to gain more control of bidding strategies.

Catered to your inventory

We’re able to take your large inventory and add them to your Google Shopping campaign to help maximise sales and conversions.

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Make The Most Out Of Your Mobile Advertising With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. We’re passionate about helping businesses all over Australia harness the power of Google mobile ads to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to optimise your Google Shopping feed,?contact the team at Get More Traffic today!