How to Use Your 24/7 Sales Person
Wendy Marx
Branding & marketing expert| Business owners, nail your branding & marketing to sell yourself more successfully & grow your business in 90 days | Coach, Consultant | Free power positioning consult ??
Did you know?you have a built-in 24-7 sales person right in front of you?
I'm talking LinkedIn.
Your Linked profile is your?best sales tool since it's always working for you. Any time, day or night, a prospect can check out your profile.?
Yet, too many people treat LinkedIn as a fill-in-the blanks?exercise?with profiles as enticing as a moribund rat.
Scram...you want to run away as fast as you can.?
I was recently checking some titles on Linkedin and discovered a colossal sea of sameness:
How do you stand out??
Calling yourself a generic term like:
...doesn't cut it.
It's meaningless.?
A client?of mine for example simply called himself a coach on his LinkedIn profile. We changed his profile to:?Business Growth Coach | Help businesses increase profit by 40% a Year
Now that you have an engaging title, don't nix it all with a completely irrelevant background.
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For example, if you're an operations manager don't have sailboats and a beautiful sunset as your LinkedIn banner image?(as one LinkedIn profile does) unless you're an operations manager for vacation or sailboat company.
Otherwise, you'll leave visitors going "huh"?
Worse yet, you're wasting real estate.
Want some inspiration?
Here are a few examples of wow banners.
Marketing wizaard?extraordinaire Jay Baer has a super banner with his finger pointing to a perfect headline: Turn Your Customers Into More Customers.
Nancy Badiollo, an Etsy expert has an eye popping banner with a prominent CTA.?
While I'm on the subject of banner images, here is one big no no.?
Don't use the default LinkedIn blue banner background with no content or custom color there. It makes you look MIA, not to mention lazy and inattentive.
So ready to crush your LinkedIn profile?
Please share in the comments what you're doing
I help coaches, consultants and other small business owners nail their messaging, positioning and marketing to grow their business. Book your free Power Positioning Consult.
#marketing #branding #smallbusiness #LinkedIn
? Speaker, Panelist, Moderator & Mentor | HR Project Manager & Advisor | Trainer | Workshop Facilitator | Job Hunting Strategist | Founder & Principal Lighthouse Engagement Advisors
2 年I love this post Wendy Marx! You stated it so briefly and so matter-of-factly!
Royal family UAE advisor, 5 X LINKEDIN TOP VOICE UN Women,CLINICOM World Economic Forum,Hera , WBAF , Commonwealth,G20 , British Film Festival,Project Rozana ,Arab union, IDFL , GMHTF , world peace awardee RSA
2 年Wendy Marx Beautiful presentation of #linkedinpower We are in possession of incredible #platform here to #utilse it to the best of our #capabilites . It’s #vital therefore to undergo #professional help to learn the trick . Thanks again for this wonderful share and truly appreciate the kind mention .
Branding & marketing expert| Business owners, nail your branding & marketing to sell yourself more successfully & grow your business in 90 days | Coach, Consultant | Free power positioning consult ??
2 年Thank you in advance my fellow The TOP Person Ambassadors: Col Crawford BMW Tracy Lynn Riley ?? Katie Neubaum?? Jerónimo Bento Ranjit Ghoshal FRSA Jaris Tucker Chris Colt Dr Satnam Deuchakar UN WOMEN U.K. DELEGATE Hollywood studios , CSSOS, Consta U.K. Ravi Jha Sathish Rajamani ? Arthur Gluzman ? Hitesh Shashi PATEL Charles Wolf Annie Leib, MBA, CPC, GGA Stephanie Armstrong Rodrigue FIRMIN Anant Shukla Michael Johnson CSM, CLSSGB David Meerman Scott Oswald Walker Jr. Thiago Portes Segundo Pinedo Alva Alan D. Landry Andre Anthony?? Srinjoy Ganguly
Branding & marketing expert| Business owners, nail your branding & marketing to sell yourself more successfully & grow your business in 90 days | Coach, Consultant | Free power positioning consult ??
2 年Thank you in advance my fellow The TOP Person Ambassadors: Christian Chapman, RN Nicky D. Georgios Aliferis Dr Jane Thomason Hart Davidow Kamran Hussain Kumar A. Shah Shahzad Hussain Cristina Flores MBA Jarvis Washington Sterling Kurtz Magdalena Kulisz Dr. Anthony Ponceti, Th.D. Julian Kelly ? Ashwani Kumar Sinha ? Eric Abrams Rashmi Sharma Lior Tal István Baráth Rondinelle Oliveira ロンディネル Miriam Staub Sejal Thakkar Adam Hook Johnny Walker Edward J Okopny
I help solopreneurs thrive using affordable marketing solutions | Author/Writer | 2x Nonprofit Board Member
2 年I just had this conversation with my business communication students