How to use your 2024 sales data in your 2025 marketing

Think back to this time last year; did you make the most of any new customers you gained over the festive months, or did they slowly slip off your radar in January??

Keeping the conversation going is vital for maintaining interest among new buyers of your products and services. But with so many marketing tools available, it can be tricky to know where to start.?

We’ve got some top marketing tips to help you plan ahead, keep your business at the front of your customers’ minds and turn new sales into customers for life, not just for Christmas!

Send a New Year mailer?

Email marketing is one of the most effective ways to capture your clients’ or customers’ attention. Wait until the rush of Christmas and the New Year is over before getting in touch. Make them feel special with an exclusive sneak peek of a new product or exciting news you’ve got coming up. A new customer discount or offer is a great way to thank them for their custom, make them feel valued and encourage repeat sales.?

Send a different message for each audience; thank new customers for finding you; welcome back previous buyers and for those who didn’t buy, say you’ve missed them and offer something to tempt them back. Targeted mailers are always more effective than generic ones containing the same messages sent to everybody.

Try to plan ahead so you keep customers updated with ongoing regular mailers featuring special tips and offers. Keep them short and sharp.??

Send relevant communications throughout the year?

The chocolate world was built on this principle – chocolates used to be a treat, a luxury, an after dinner delight, but then a TV advertising campaign took this product and remodelled it into a thank you gift, then just a gift.? Boom – it goes from an occasional buy for a dinner party, to an everyday buy, for any occasion that can be bought on any day of the year.? The holy grail is to turn one-off buyers into more regular ones, who spend more and buy more often from you.? How can you remodel your product to be a more frequent purchase? Think about the months, seasons, sporting events, social events, weather – what can you hook a sale on?? Take time to be creative and plan! If you don’t tell them to buy, they might not!? ?

Answer their questions?

Turn your FAQs into blogs. Use each question a customer asks (be sensible!), as a blog title and give a good, focused answer, to help your customers understand and make the most of the products & services you provide. ? If you?have new customers over Xmas, they might have new questions, so use them in your marketing.? Throw in lots of useful tips, too; sharing your knowledge helps build credibility and trust and confidence in you and your product.? Once written, these blogs can be shared in others ways too – in mailers, or on socials.? Which leads us nicely onto…? ?

Encourage interaction on social media?

You will probably pick up lots of new followers over Christmas, as people browse your profiles to find out all about you. Keep them engaged by ensuring your timelines are active but also asking them to get involved, whether new customers or old. Invite comments on how they are using your product or service, or even ask them to post pictures of their purchases – third party endorsement is the best!?

Don’t have time to post several times a week? Use a content planner (we use Social Pilot) and spend just a couple of hours a month drafting a few posts which can be automated for you. Don’t forget to respond to customers’ comments and likes too – never leave them without a response.? ?

Ask for reviews?

You can tell your customers and potential customers how great your products and services are all day long, but third party endorsements are so powerful.?

Don’t be shy to get in touch with any of your new and old customers and ask them to let you know what they thought of their purchase and offer a discount or special offer in return. Make the most of them by featuring them in mailers, on your website and in social media posts.?

Your Xmas sales will be new buyers who can talk about finding you and loving their new products/service, or older ones who have come back for more – both give good messages to future potential customers.

If you’d like more ideas or help to make the most of your marketing, get in touch!?

izzypr.co.uk

[email protected]?

07748 631100?