How to Use Visual Communication in Your Marketing Strategy?

What is visual marketing communication (VMC)?

With the human attention span dropping from 12 to 8 seconds, it is evident that visual communication is the key to running a successful business. Sometimes we don’t think much about it, but most of the communication we receive is visual. However, do you know what visual marketing communication is and why it is so important? I bet a few questions related to this topic have crossed your mind. Today we want to explain visual marketing communication in a simple way and give you a few tips to help increase your business performance.

VMC?is a marketing communication strategy where the audience gets information through visual means, such as sights and sounds.?It aims to create a strong emotional connection between the brand and its customers or consumers. Here are a few examples of it:

• Visual advertisements
• Online blogs
• Social media posts
• Website banners
• Email marketing
• …

Now that we know the basics let’s dive a bit deeper. So, you may think, how much visual marketing communication (VMC) matters? Look at this infographic and see how marketing has changed due to the necessity to communicate more shortly and visually.

Talking further about the importance of VMC, it is beneficial for your business if you have the right strategy. Here are a few things it does if you have the right strategy:?

• Helps drive traffic to your website
• Increases engagement on social media
• Boosts click-through rates on email campaigns

Given all these changes affecting the marketing landscape, taking proper steps to adapt the marketing strategy is the smart thing all marketers worldwide should do because visual content marketing will remain the most popular communication medium throughout the next several years. Here is a short list of things you should be doing:

1.?????Find opportunities for visualizing your data.

Use illustrations when discussing processes, explaining the hierarchy and chronology, or making comparisons.

2.?????Maintain a consistent style to preserve your brand's identity.

Branding consists of a few things we discussed in our previous posts, so check it out.?B?But basically, your brand should keep these things consistent: typography, iconography, colors, and illustrations.

3.?????Use different visual content marketing elements properly.

• Use images relevant to the topic and at regular intervals.?
• Use infographics to simplify complex data, provide insight, etc.?
• Use videos to give instructions, explanations, promotions, etc.
• The list goes on and on…

4.?????Integrate visual platforms to communicate the brand message.

Use different social media platforms to post the most useful content for your target audience there. Don’t forget to check the sizing of your pictures or videos for different platforms!

5.?????Aim to engage users with increased usability and scalability.

Your website should be mobile-friendly and easy to navigate; the symbols and images must be self-explanatory and do the A/B testing!

Hope this article made things clearer for you about what VMC is, and why you should be using it. If you have any questions, don't hesitate to reach out!

Sources:

National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press

Visage, A Business Guide to Visual Communication