HOW TO USE VIDEO BROCHURES EFFECTIVELY

A video brochure is a digital representation of a company brochure presented on LCD screens. This form of media is entirely self-contained and does not require an internet connection or external power source to access the content. This is one of the ways that technology has merged with traditional marketing methods to create innovative ideas. There are many ways to use video brochures effectively.?

This form of media is fully customizable, and it has the potential to reach customers in several different forms. For instance, you can design bi-fold or tri-bold brochures. There are also several different sizes available. Finally, buttons can be added to the brochure so that the viewer can control the video.?

Another thing that makes video brochures appealing is that they are reusable. You can recharge the device and change out the content for a completely different message. This is useful when brands modify their message and need to update their marketing materials. There are endless number of ways to use video brochures.?

• Promote a brand or showcase a new product.
• Provide information about your business, including the history of your brand’s development.
• Video brochures can serve as a press release.
• Makes companies stand out.?

With that in mind, let’s look at 10 of the best ways to use video brochures.

#1: ADD A PERSONAL TOUCH TO YOUR PRODUCTS AND/OR SERVICES

Adding a personal touch to your promotional materials makes a huge difference. It’s how businesses stand out in a crowd, and that is our primary goal with marketing. The problem with traditional brochures is that you run out of text real estate. So one of the best ways to use video brochures is to take a moment to add a personal touch. Perhaps a simple “thank you” from the owner? Maybe provide an inside look at the product – something not shown anywhere else?

#2: SHOWCASE YOUR PRODUCTS AND/OR SERVICES

Traditional brochures are limited in their capabilities. In short, there is only so much information you can write onto a page. However, videos provide you with a unique opportunity. You no longer need to leave anything up to your customers’ imaginations. You can present your products and services in an exciting way that will take the market by storm!?

#3: INCLUDE A TESTIMONIAL

Testimonials are one of the most powerful marketing tools in the world, and you can make them even more impactful by using them in a video brochure. They offer more of an immersive experience when shown on video than they do in written form.?

#4: USE VIDEO BROCHURES FOR FUNDRAISING EVENTS

When you are hosting a fundraising event for your brand, then the message you reverberate is going to be important. People make purchase decisions based on emotion, not logic. Videos tap into our emotional psyche and have the potential to touch us in a way that written text cannot. Video brochures can tell the story of your brand, which will compel more people to fund your future products or services.?

#5: POWERFUL MARKETING POTENTIAL

Video brochures possess powerful marketing potential, but only if you put it together correctly. Start out by identifying your target market, just as you would for any other form of marketing. Then decide on a single message that you would like to send. Remember than a video should contain one overall message and a call to action. Also, be sure that you are following the best video brochure creation and editing practices.?

#6: GRAB ATTENTION IN A BUSY MARKET

Video brochures demand attention. They spark intrigue and ignite curiosity. Videos are the most popular form of media on the planet, so companies that can combine video with brochures come across as innovative. Consumers can’t help but stop and look! They have seen thousands of pamphlets in their lives, but the moment a video brochure hits their radar, they are going to start paying attention.

#7: USING BROCHURES TO PROVIDE MORE INFORMATION

One of the most popular ways to use video brochures is during a presentation. When meeting with potential lenders and pitching a business, video brochures are top of the line. They should be used to emphasize essential information. My point is that you can provide a lot more information by using video than you can with a written brochure. A 10-second clip can relay more than an entire written description.?

#8: VIDEO BROCHURES ARE A POWERFUL SELLING TOOL

A well-designed brochure is going to be one of your most powerful selling tools, but video brochures take this a step further. They present your brand in a new light, so you need to plan out the exact message you want to send. If you send the right message, your video brochure will so a lot of the selling for you. What makes this even more compelling is that you can use this same video across multiple platforms. It’s not limited to just your video brochure.?

#9: VIDEO BROCHURES MOTIVATE BUYERS TO TAKE ACTION

This is only true if you include a compelling call to action at the end of the video. Traditional brochures usually have this in written form, but the problem is that the content itself doesn’t invoke an emotional response, so the reader isn’t as motivated to take action. Video brochures can inspire potential buyers to follow through with your call to action.?

#10: USE VIDEO BROCHURES AS A TRAINING TOOL

Sometimes you will find that your company needs to train new people, so video brochures are a great way to cut costs here. It’s much more affordable to create a video brochure and send it to the location than it is to fly a large group of people to your location.?

FINAL THOUGHTS

It’s an exciting time to be alive, and technology continues to shape our world in ways that we can’t even predict. Traditional business models are being replaced by a new, modern approach. Learning different ways to use video brochures is only one piece of a much larger picture.?

Guest Article Writer:? Helen Clark?