HOW TO USE VIDEO TO BE AHEAD OF THE CURVE IN YOUR BUSINESS
Lucy Griffiths
Business Growth Strategist ?? Make Money While You Sleep author?? Sold 50,000 courses?? Helping business owners & solopreneurs scale without trading time for money?? Live More, Work Less?? Former TV Journalist ??
DID YOU KNOW?
Millennials watch more videos at lunchtime than the rest of us.
Single people are 70% more likely to watch video right before going to bed than married people.
Knowing when to talk to your customers, and how to talk to them is a real eye-opener that can help you grow your business.
Video has been AB-SOOOOOOLUTE-LY transformational in my business, and it can be in yours too.
How are you talking to your ideal customers? Did you go live today on Facebook? Or use Instagram Stories?
WHY VIDEO:
Facebook WANTS you to do video because they want to be the biggest video platform on the internet, and rival YouTube.
And they make it significantly more COST EFFECTIVE to use video than just using a photo ad.
KEY REASONS TO BE USING VIDEO RIGHT NOW
Video is EVERYTHING right now. If you are not using it, you will fall behind as a business owner. There is a very big difference between my clients who use video and those who don’t. Those who do get more clients and make more money. Period.
- Video does not always have to be super fancy and professional. In fact, I had a client who was filming on her farm and her horse licked the camera and turned it off! She was so hesitant to use the footage. But guess what? The video went viral and she gained new clients.
- Do video on a regular basis. If you decide to start Facebook ads, video is KING when retargeting your audience. Facebook gives us the option to retarget those who watched any length of you video. We can surmise that anyone watching 50%-100% of your video is interested in your brand. Imagine how awesome it would be to put your latest offer in front of people who are already engaged with you!
- If you record a Live in your Facebook group, be sure to cross-post it on your Fan Page (and vice versa).
- If you run your video as a paid ad, it DIRT CHEAP. I have never seen a video cost more than $0.03 cents per click (and it’s usually UNDER $0.01 cents!!!).