How to use UX trends in your favor

Consumer demands lead to changes in UX design. Apps and websites need to stay relatively on-trend for their users to remain loyal. Knowing what trend works best for your business is crucial for evolving with your clients.?

Although design trends change constantly, some have become classics and work best for specific purposes. Please don’t fall for the bluff, get your users the experience they will appreciate.??

Personalization

From Google's autocomplete to stream platforms curating their content based on your previous searches; users welcome designs that make life easier.?

This trend is ideal for e-commerce sites. Imagine being able to show your clients exactly what they are looking for. The most likely scenario is that your sales will increase, and client loyalty is guaranteed.?

Animations

With animation or 3D design, the user connects better with the brand. Just like having a mascot works in sports, meaningful animations work in UX design.?

With this trend, you can organically showcase your products, or services, to your clients. Content and copy are necessary, but animations bring extra marketing value to your site.

Minimalism

Interfaces of luxury brands jumped onto the minimalism trend. Presenting clean designs and practical navigation for the user, if you need to convey your brand's high status, you must choose the minimal route.?

This trend can fluctuate according to your needs. For making your website a brand touchpoint, follow the minimal trend by applying it to other trends like animations or 3D designs.?

Storytelling

Storytelling is a trend few know how to take advantage of. Bond with your customers while they navigate your website. Make sure to tell a story that relates to your target to make them trust the brand.?

Nonprofit websites benefit the most from this trend, but don’t be afraid to share your story if you are a small business looking to expand its clientele.

Metaverse

It seems a bit much to include augmented reality on a website, but it is a marketing tool. Most people spend half of their day browsing the web for work, shores, and entertainment.?

Having AR, VR, or EX on your site gives the user the feeling of transporting to another place. Something we all need after 5 to 6 hours of looking at the screen.?

If you need to improve your traffic, this trend will retain the user's attention for a longer time, and you will have a better opportunity of turning leads into customers.

UX design trends gravitate towards visually pleasing, provocative, and effortless designs. The future of web design seems full of user experience development to benefit both the client and the company.

At EstereoCode we look for a smooth and productive experience for everyone involved with your website.