How to Use Twitter to Find Business

Ask any social media consulting expert and they will tell you about the potential of using Twitter to find business. The social network is easy to use and understand and its number of users keeps on growing. In fact, taking into account the time investment and accessibility, Twitter is the number one social network for businesses. LinkedIn is the only one that comes close, but that too because its purpose is purely business networking.

If you want to grow your business, Twitter may be the ideal platform. Here are some tips you can follow to use Twitter to find business.

Display Your Brand

The first step you have to take is to create your Twitter business profile in the same vein as your other social media profiles. This is important to display your brand identity. Users who are accessing your profiles through multiple social networks should be able to identify it from the moment they see it. For this purpose, make sure your Twitter handle (username) is as close to your business name as possible. Also, both the images on your profile (the display picture and the background photo) should be related to your brand in some way.

Provide Information

Don’t hold back any pertinent information in your Twitter profile. You need to inform the Twitterati as much as possible about your business and what it offers. So, you have to add your location(s), contact info, website address and a short bio. The bio is a perfect medium to communicate what your business does and echo its mission statement. Users look for this information on Twitter business pages, so don’t disappoint them.

Follow Others

Like friends on Facebook and other social networks, Twitter has followers. Rather than waiting for people to follow you, you should take the initiative and start following others. It only takes a click on the ‘Follow’ button to become a follower. However, make sure you don’t follow too many people. Also, follow individuals who are related to your niche in some way, such as customers, suppliers, and competitors.

Start Tweeting

Twitter posts are known as tweets and are restricted to 140 characters. Yet, when used wisely, 140 characters are more than enough. Tweeting is the foremost way to communicate with your target audience on Twitter. You can share information, post updates, ask questions, reply to queries, address complaints and retweet what your followers have posted.

Create Hashtags

A hashtag is the Twitter equivalent of keywords. It is basically a word or phrase with a hash before it. Twitter users generally search using hashtags. Therefore, if you are using hashtags in your tweets, they will be able to find you. Moreover, they will also come across the tweets other people have posted using hashtags related to your business.

Add a Twitter Widget

You can add the Twitter widget of your profile to your website, blog and other social media profiles. This allows users to connect to your profile through any medium they please. Combining your online marketing efforts is the key to success. This is one way you can drive traffic to your Twitter profile and vice versa. This is important for getting more business.

You don’t need to hire a social media consulting expert to use Twitter to find business. The key is to follow the steps laid out above and you are good to go.

Adam Jacobs is about to finish his employment contract and is looking for a new opportunity in digital marketing. He'll be publishing a post every single weekday until he secures a digital marketing role, and possibly beyond. He's also using this opportunity to test long form posting and its potential. This post was originally published on his often neglected podcast site www.onlineatom.com If you know anyone who needs a passionate digital marketing professional in their business please pass on Adam's details adam@onlineatom.com Thanks