Imagine A Thesis Statement & A Attention-Grabbing Headline As Identical Twins
Michael Ellis
Copywriting Analyst, I Help CEOs Use Big Data To Increase Brand Loyalty By 95 %. LinkedIn's 7 Star Profile Development Award.
First, let’s take a look at what a Thesis Statement is and its purpose.
A? Thesis Statement is a short statement, usually, one sentence, that summarizes the main point or claim of an essay, research paper, etc.
The thesis statement has 3 main parts: the limited subject, the precise opinion, and the blueprint of reasons.
What matters is that you have researched your subject, that you have found and engaged meaningfully with peer-reviewed academic sources, and that you are developing an evidence-based claim, rather than summarizing or giving an unsupported opinion.
Examples of a Thesis Statement:
To make a grilled cheese sandwich, you must purchase the ingredients, take a pan and melt the cheese in between the bread.
School outfits may be an advance purchase for families, however, they eliminate the visual differences in salary between students and offer a more unbiased environment at school.
Libraries are important assets for communities and should be funded more heavily by local municipalities.
Second, let's take a look at the writing style the Thesis Statement came from.
Authority
领英推荐
Third, let’s take a look at where a Thesis Statement can be used beyond the classroom.
A Thesis Statement, Attention-Grabbing Headline, Mission Statement/ Purpose Statement/ USP Unique Selling Proposition are all synonymous because they serve the same purpose.
The purpose of all of these is to catch the attention of customers to persuade them to keep reading and respond to a company’s CTA (Call-To-Action) which can include a survey, email exchange of information, sign up for a newsletter, respond to a poll, send in feedback about a service or product.
A quality Thesis Statement/ Attention-Grabbing Headline etc, will:
?The American School system is basically geared to train people to work for someone else, however with this insight one can easily go into a very lucrative career and work for themselves or make top dollar with a reputable B2B ( Business to Business) or B2C (Business to Customer) agency.
‘’The major object of all schooling is to force the students to cram their memories with facts instead of teaching them how to organize and make practical use of facts. This cramming system centers the attention of students on the accumulation of “credits” but overlooks the important question of how to use knowledge in the practical affairs of life. This system turns out graduates whose names are inscribed upon parchment certificates, but whose minds are empty of self-determination.’’
Napoleon Hill-from his book Outwitting The Devil
?Fourth, understanding the value of a Thesis Statement or Attention-Grabbing Headline and creating quality copy can increase your revenue as you help marketing agencies by:
?Fifth, every business has its foundation in Persuasive Psychology and can’t grow its revenue without the use of a Thesis Statement/ Attention-Grabbing Headlines/ Mission Statement/ Purpose Statement/ USP Unique Selling Proposition.?
Every multimillion, billion, and trillion-dollar company that exists has its foundation in:
Sixth, now that you’ve gained some serious insight into how valuable a Thesis Statement is, what are you going to do next?