How to use social media to building REAL relationships with fans and customers?

Social media serves as a powerful tool for not only small businesses in the 21st century but also influencers, restaurants, shops and everyday people. Depending on how you view social media, one thing is clear: it has given a voice to those who previously had none. 

So how does the internet of Social Media change the way we think?

For starters, social media is a turning point for the pace, scale, and cost of communication. People have the ability to send more messages to more people, more quickly than ever before—not to mention, it is completely FREE. But the significance behind those messages is what really matters. 

Building REAL relationships with fans and customers

is one of the most important facets of sharing a social media voice. It’s an effective way to bridge trust between a small business and a targeted client base, but often people forget that social media is a tool for listening, not just talking. 

Want success for your products, services, and company as a whole?

Make sure your social media voice is targeted to a specific market and inclusive to any potential customer. Don’t be one of those people who come off as me-me-me, instead of ease into a we-we-we approach. Whether you are selling a wedding service or workout equipment, keep it real and worthwhile for your customers. And don’t forget to listen! 

When creating a social media voice, there a few things to think about: 

1. Determine a brand voice Think of keywords that fit your brand’s personality—what adjectives describe what you do? A few of my favorites are Revolutionary, Ethereal, Innovative, Inspiring and Reliable.

2. Write like you talk Forget jargon—it’s never pretty. Why say a lot when you can say a little? Write like you are talking to a friend. Keep it short and sweet!

3. Drop the drama Avoid clickbait! Too many brands and marketers use drama to spread unnecessary news. You don’t want to come off as fake when delivering a headline. Connect with people through truth and honesty.

4. Write from your audience’s perspective Write with an inadvertent selfless voice. The more a company writes from the “I” perspective, the less people want to listen. I mean, everyone wants to know what’s in it for them!

5. Be consistent Are you posting content on Facebook, Instagram, and Snapchat? Be sure your ideas are checking off your values, set an appropriate tone and reinforce what makes you different. 

Posting is great, but engaging is better.

Where are you showing up on social media? Are you a part of the conversation? Are you sharing positive ideas and listening to your customers? Do they feel valued? Is your social media voice setting an example for others to follow? 

Everything we do is part of a global network.

We are continuously writing and rewriting our own stories of what it is to be human—sharing our experiences, new inventions and personal opinions with each other. And it’s important for creatives, like you, to be part of that story.

Thanks for reading our blog. I hope you found great tools and insight to help you on your journey. If so, please share.

xoxox

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