How to use Social Media to build your personal or business brand

How to use Social Media to build your personal or business brand

How to use Social Media to build your personal or business brand

Over the past decade ‘social media’ or more commonly known these days as ‘social’ has become a major part of the marketing strategy of most businesses and professionals worldwide. It is amazing how quickly the marketplace has changed in recent years without even considering the quarter on quarter changes that can completely shift the way in which we interact with our customers, employees, friends and future employees.

With the launch of Facebook jobs the lines are becoming more and more blurred as to where one platform ends and another takes over. Linkedin, known to all as the social platform for your online CV and a way to build your professional network online is under attack from Zuckerberg with the latest addition of Facebook jobs. With that change the realisation that whilst Facebook is a social network that has largely been dominated by personal updates it may not stay that way and that it may become more difficult to keep your different online profiles and “brands” separate.

Getting the most from your social media

“The average person has 5 social media accounts and spends on average 1 hour and 40 minutes every day on these sites.”

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