How to Use Social Media as a Brand Awareness Tool

If you’re a business marketer, you’re well aware of the significance of having a presence on social media. However, it’s not just about being there – it’s about making the most of it. You’ve probably heard the buzz around consistent Facebook and Instagram posts, but have you ever wondered how much is enough and why it matters? Understanding these aspects is crucial to harness the power of social networks for your business. One key aspect of your digital marketing strategy involves leveraging social media to boost brand awareness.

Social Media as a Brand Awareness Tool: Where Do You Start?

Believe it or not, some businesses are yet to step into the light of new technology, particularly in the realm of social media. To outshine your competition, stay ahead of the curve, and showcase your brand globally, you’ll need a platform that can connect you with a vast audience. Facebook is just the tip of the iceberg; new social platforms for interaction and idea exchange are constantly emerging.

Refresh Your Profiles

If you’ve been absent from social media for a while, now’s the perfect moment to spruce up those profiles. It’s time to bid adieu to old logos, update your profile pictures, and add striking cover photos or even a brief video snippet. Don’t forget to head over to the About section and ensure that your business name, introductory blurb, website link, and contact details are all current.

Create Exceptional Content

The first step in this journey? Crafting original and captivating content. Without compelling headlines, intriguing teasers, and eye-catching visuals, you might struggle to pique people’s interest. Consider your company’s culture and infuse those values into every post, whether it’s a playful and humorous tone or a professional, industry-expert vibe. Social media is all about connecting with others, so be engaging, and unique, stand out, and make a statement – your followers will appreciate it.

Engage Your Audience with Questions

There’s no better way to understand what people want than by asking them. Post thought-provoking questions that entice others to share their genuine thoughts. Curious about your most beloved product? Just ask; it’s that straightforward. Make it a habit to pose a question at least once a week, collect the insights, and use them to discover new ways to enhance your service and product offerings.

Offer Something for Free

Especially if you’re new to social media, offering a freebie, service, or even a discount is a quick attention-grabber. Ensure you create an appealing graphic for your giveaway, use relevant hashtags, and make it enjoyable. After the event, analyze the growth in new followers and engagement levels. This will help you identify what resonates with your users and what might need a change.

Fast-Track Your Brand’s Expansion

Leveraging social media for brand awareness is all about tapping into vast networks built for sharing and connecting with people. Remember this as you shape your strategy – it’s ultimately about forging relationships. If you’re seeking guidance on crafting a tailored plan for your specific industry, don’t hesitate to get in touch with ITVibes. Our team of SEO experts is here to steer your business toward the most effective techniques that will propel it to greater heights.

ORIGINALLY PUBLISHED ON JUL 17, 2018 BY ALYSSA SMITH